Sinopharm Reed Exhibition
NFBE Guangzhou (International) Natural Food and Beverage Expo
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With the rise of China's economy and the continuous advancement of its external output, products that represent Chinese culture and tradition will inevitably rise. The traditional and spiritual carrier of tea will be more and more accepted by consumers at home and abroad.
Starbucks and Pepsi enter the tea market
In 2017, the retail sales of CommScope tea and other fermented beverages increased by 37.4%. Starbucks has entered its fast-growing fermented tea beverage with its organic juice Evolution Fresh brand, announcing the launch of its own Kombucha-juice (Evolution Fresh Organic Kombucha). Glass-filled CommScope Tea will initially be launched in Boston, Chicago, Los Angeles, San Francisco, San Diego, Seattle and New York City and is expected to be released throughout the US next spring.
Image source: Eater, daily food network
Starbucks mixes cold-pressed juices with fermented teas and introduces six flavors: Ginger Lemon Honey Crisp Apple, Mango Pineapple, Ginger Tea Green, Spicy Fruit Green, Pink Grapefruit and Turmeric Pineapple Coconut, 15.2 oz / bottle Organic, non-GMO, gluten-free.
Image source: Sohu News
One of the biggest growth opportunities for Pepsi KeVita is the new Master Brew tea series (a tea fermented with a mixture of active bacteria and yeast, used to provide foam and light vinegar with carbon dioxide, alcohol and acetic acid from fermentation process).
Each bottle of KeVita Master Brew contains active probiotics, active cultures, organic acids, and organic caffeine, which contain only 35 calories per 8 ounces. It is also the only proven non-alcoholic Kombucha on the market. The product is sold in Safeway and some Whole Foods stores nationwide.
Global tea market
According to statistics, global tea production has grown steadily. In 2017, global tea consumption was about 5.44 million tons. It is estimated that global tea consumption will be 5.77 million tons in 2018, and consumption will exceed 6 million tons by 2020. Among them, tea production in China and India ranks among the top in the world. It is estimated that by 2022, China's tea production will reach 3.34 million tons, internal sales will reach 2.88 million tons, and exports will reach 849,400 tons, making it the world's largest tea exporter.
In the tea market in the United States, young people have a high acceptance of tea. The proportion of people who are under the age of 30 is equal to the amount of tea and coffee, and 27% of young people say they only drink tea or not. According to the American Tea Association, the size of the US tea market has more than quadrupled over the past 20 years.
Canada's tea consumption is expected to increase by 40% in 2020, and health awareness is a key driver of this growth. Australia's largest tea chain, T2, now has more than 60 chain stores in Australia and overseas, and the tea sold each month can make about 9 million cups of tea.
Xiaomi cross-border tea?
The tea categories favored by the young consumer groups in China, such as the net red tea, the tribute tea, have made the wind and water, and the field of brewing tea has finally been unable to withstand the boring. The first to start is the Lei Jun of Xiaomi.
Image source: China Fashion Brand Network
At the beginning of 2015, Lei Jun led the company as the capital of the A-round capital investment in the drunken shopping mall (a tea vertical e-commerce platform). In July of this year, its main product of consumption upgrade and positioning of high-end quality e-commerce platform “Mijia Youpin” was low-key on the first tea product “Pingyu Wuwei Tea”, which is the first time that Xiaomi directly launched tea products. Success, at this point, the ambition of the millet layout tea market is becoming more and more clear.
In addition to meeting the needs of making tea at any time and drinking tea at any time, Mijia has a flat tea that is intended to give it more added value. After sweeping the technology circle with the concepts of “high cost performance” and “black technology”, brewing tea The market has once again set off an upgrade gameplay.
Cooperate with famous designers and artists at home and abroad to create simple and fashionable tea packaging and create a young tea brand, so that the tea is no longer antique. The 6 flat tea bags on the line are respectively Rum Fruit Flower Fruit Tea, Louis Dr. Tea, Rose Black Tea, Royal Earl Grey Tea, Jasmine Dragon Ball, Osmanthus Oolong Tea, and six tea bags. The stylish blending form combines with the harsh processing of Germany. Process.
New trends in health consumption
More and more consumers are leaning toward healthier foods. In line with this trend of consumption, providing healthy lifestyle beverages, such as functional beverages, specific fermented foods and products, will become a new trend in the future health food, natural and organic food and beverage industries.
In order to meet the exchanges and cooperation between the vast number of production enterprises, processing enterprises, traders and related processing equipment manufacturers in the healthy natural organic food and beverage field, and to develop a broad domestic and international food market, Sinopharm Reed Exhibition will be held in Guangzhou on December 4-6 this year. The China Import and Export Fair Complex held the first “Guangzhou (International) Natural Food and Beverage Expo” to achieve organic integration of healthy nutrition and healthy food.
At that time, there will be organic foods, health foods, organic foods, functional foods, green foods, natural products, health drinks, functional drinks, sports drinks and other suppliers from home and abroad to showcase the world's most advanced products.
Professional gathering of forward-looking forums
A three-day wonderful trade exchange forum customized for professional buyers in the industry, industry leaders and experts will share hot food industry hotspots, latest market information and trends, and provide good opportunities to learn, communicate and connect with each other.
Interactive experience of the world tour
The exhibition has an in-depth understanding of the development trend of food markets in many countries and regions, assisting in the designation of market strategies and increasing market share. Well-known international brands will also be strong in the exhibition, including the United States, Japan, Canada, Germany, South Korea, New Zealand, India, Finland, Switzerland, France, Taiwan and other international and regional.
Focus on resource integration across the entire industry chain
Sharing the resources of the China National Health and Nutrition Expo (NHNE) related food professional buyers, the focus is on the on-site procurement of high-end channel groups such as health food/beverage distributors, agents, direct sales stores, chain pharmacies and chain supermarkets across the country.
Relying on regional advantages to break through industrial innovation and development
Guangdong food culture is deeply rooted in the hearts of the people, and has strong consumption power, in line with the market development needs of health foods/beverages, laying a good foundation for the development of domestic and foreign market share for the majority of manufacturers to enter the South China region.