Key words of this issue: domestic and foreign dietary supplement specification standards, product status of Chinese dietary supplement market

 

Lutein, also known as carotenoids, is a fat-soluble vitamin. Medical experiments have proved that the natural lutein contained in plants is an excellent antioxidant, which can prevent severe myopia and retinal detachment, improve vision, protect vision, and prevent vision loss and blindness caused by age-related macular degeneration.

 

During the World Cup, all fans will inevitably stay up late, brush their mobile phones, brush their computers, and use their eyes too much. The editor here warmly reminds everyone not to forget to rest their eyes and protect their eyesight. Of course, timely supplement some natural dietary supplements are more conducive to good health.

At the 7th China Health and Nutrition Expo (NHNE), we had the honor to interview the person in charge of Nature's Select (Nature's Select), and the on-site reaction showed that their lutein, fish oil and so on had a good response. Would the fans of the World Cup brush computer phones consider a bottle? Ha ha.

Okay, let's take a look at this American natural dietary supplement brand-"Nature's Select" for domestic and foreign dietary supplement specifications and standards and some views on the Chinese health care product market.

Photo from: Natural Jane selected official website

First of all, let's take a look at the natural selection of the brand introduction.

Natures Select Natural™Founded in 1999, after nearly two decades of research and development in product types and functions, it has grown into one of the most trusted dietary supplement companies in the United States and the world. In 2016, Natures Select Natural Selection™Officially entered the Chinese market and introduced a series of dietary supplements, covering vitamins, minerals, natural plant extracts, probiotics, glucosamine chondroitin and other products.

 

"Select Wellbeing To Life", let nature become a way of life.

-------- natural selection

The person in charge of natural selection told everyone that although some nutrients exist in our daily ingredients, it is difficult for people to insist on eating a variety of vegetables and fruits every day, so it would be a good choice to supplement the daily nutrition through dietary supplements.

So, now that there are so many dietary supplements at home and abroad, what is the difference between their product specifications and standards?

The person in charge of natural selection said that there are still some differences in product specifications at home and abroad.

Lutein, for example, the domestic market has a lot of lutein, domestic standards in terms of content and technology and foreign countries have a relatively large gap. Natural's Select has a very high lutein content and uses microencapsulation technology to make it more absorbent and retentive. Older consumers also see a lot of mobile phones, and they feel good after using them.

Photo from: Natural Jane selected official website

When choosing what kind of products to enter China, the products naturally selected are relatively scarce products with characteristics for the Chinese market, such as fish oil. It is difficult to find a higher purity than the natural choice brand in the current Chinese market.

Consumers have an acceptance phase for each product.

Take the fish oil:
First accept such a product as fish oil;
After accepting what is deep sea fish oil, salmon oil, from what origin;
Now, consumers realize that these are not the core of fish oil. The core of fish oil is whether the ingredients in it are high enough.

Fish oil 70%, 80% of the natural fish oil components are saturated fatty acids that the human body does not need, only two components are really useful, EPA and DHA, these two components to play a role in the human body, you need to purify to a high degree. The natural selection of EPA and DHA can reach 80%. In this subdivision category, natural selection is a unique brand.

And increasing to such a purity does not mean that the cost is pushed up and the price is pushed up, but it means improving its blood lipid-lowering effect. This is a question of function and mechanism. In this regard, the natural product strategy is to make features and acme in some common products to meet the needs of consumers.

So, here comes the question.

Is it necessary to adopt some special process for high purity?

The answer is yes. The natural selection uses supercritical carbon dioxide extraction, that is, at a very low temperature, the conventional ordinary fish oil is separated, so as to retain only the most effective components of fish oil: EPA and DHA.

EPA is very good for lowering blood lipids, DHA is good for infants brain and eye care, and these two are really useful ingredients for fish oil. After purification, you can feel that the color of fish oil is several colors lower than normal fish oil, because it has a lot less impurities.

Photo from: Natural Jane selected official website

For the current situation of products in China's health care products market, the person in charge of natural selection believes that it is mainly manifested in the following three aspects:

First, the conceptual majority.
The main concept is sometimes scientific, sometimes not so scientific, and the acceptance of products combined with our traditional culture is relatively high.

Second, the price of health care products is relatively high, so that it is difficult for people to continue to take.
If some dietary supplements are to work, they are effective only if they are used in conjunction with other diets for a long time, but because the entire circulation channel of health products is relatively long and the cost of education is relatively high, the cost remains high and it is difficult for consumers to continue to use them.

For example, many elderly people are reluctant to eat health products. They stop eating for a period of time. After stopping, some minor problems come out, eat again, and then stop. This exists, which also means that taking dietary supplements has not become a life. habit.

Third, there is a big gap between China and the United States in terms of health food standards.
For example, we all know that grape seeds can resist oxidation, but there is a gap between the national standard grape seed testing items and those in the United States, and some testing items are not tested in China.

In terms of purity specifications, the United States has high-purity specifications, while the domestic generally set purity is relatively low, so the competitiveness of the entire industry is not strong, and ordinary products are used to replace high-purity products. Therefore, the market for high-standard products does not agree, which is the standard of backwardness.

I believe that with time and the joint efforts of compatriots in the industry, both consumers and the industry will move forward to improve the consumption level and overall health level of residents. The wider implementation of the new filing system has slowly leveled the technological gap between domestic and foreign countries.

As the largest professional exhibition in China's health care industry, China Health and Nutrition Expo (NHNE) has attracted more than 100 leading brands to settle in, helping many overseas brand enterprises, agents, terminal providers, investment and financing institutions in the industry to obtain more diversified market resources and provide professional business advice for the international trade of nutrition and health food.

Note: This article is jointly planned by the National Medicine Reed Exhibition and the exhibition cooperation media.
Photo Source: Natural Jane Selected official website