China has the advantage of "medicine and food homology", can the future of the new beverage?
In ancient society, people found the taste and efficacy of various foods and drugs in the process of looking for food. They realized that many foods can be used for medicine and many drugs can also be eaten. It is difficult to strictly distinguish between the two. This is the basis of the theory of "homology of medicine and food" and the basis of food therapy.
With the continuous familiarity of traditional Chinese medicine in the world, how to further improve the standards of traditional Chinese medicine has increasingly become a concern of experts in the industry. In November 2016, the Chinese Society of Traditional Chinese Medicine held a press conference in Beijing to release two group standards, the "Chinese Medicine Health Management Service Standard" and the "General Principles of Medicinal Diet Standards for the Same Origin of Medicine and Food", aiming to provide technical operation specifications for relevant practitioners and ensure The safety and quality of Chinese medicine.
And in China has the advantage of "medicine and food homology", can the future of the new beverage?
Unlock the most familiar strange "medicine"-the list of the same source of medicine and food
In 2012, the Health Planning Commission announced 86 kinds of traditional Chinese medicine that are both food and medicine: clove, star anise, anise, sword bean, fennel, small thistle, yam, hawthorn, purslane, zaocys, black plum, papaya, hemp seed, daidaihua, Polygonatum odoratum, licorice, Angelica dahurica, white lentil, white lentil flower, longan meat (longan), cassia seed, nutmeg, cinnamis cinnamis, chamus, chamus, chamus, ageri, ageri, ageri, chambr, black jujube, sour jujube), Momordica grosvenori, curula lumbricoides, honeysuckle, green fruit, houttuynia cordata, ginger (ginger, dried ginger), medlar, gardenia, amomum, frugidum, poria cocos, citron, peach, mulberry, platycodon, lotus leaf, red bean seed, mustard seed, purple bean, light root, black bean root, pepper, chrysanthemum, black seed, chrysanthemum, sophora japonica, Sophora japonica, dandelion, honey, Torreya, Semen Ziziphi Spinosae, Fresh Rhizoma Copicae, Fresh Rhizoma Phasae, Agkistrodon, Orange Peel, Mint, Coix Seed, Allium macrostemon, Raspberry, Agastache.
There are 15 new 2014: ginseng, honeysuckle, coriander, rose, pine pollen, Pueraria lobata, Cloth residue leaf, Prunella vulgaris, Angelica sinensis, Shannai, Crocus sativus, tsakoton, turmeric and Piper longum, which can be used as medicine and food within the limited scope and dosage.
In April 2018, the Health and Family Planning Commission issued a document to further improve the management of traditional food and Chinese medicinal materials. According to the provisions of the Food Safety Law, another batch of substances were added. Local needs, while referring to relevant international management experience, are planned to manage 9 kinds of substances such as Codonopsis, Cistanche, Dendrobium candidum, American ginseng, Astragalus, Ganoderma, Gastrodia, Fructus, and Eucomma Oliae Oliae.
Those with the highest exposure rate of drug and food homology
Tangerine peel is the dried and mature peel of citrus. The peel of citrus is dried and processed. It has high medicinal value. An article published in the Medical Information, in-depth study of the benefits of tangerine peel for patients with cough and phlegm.
Thirty-three patients with cough and phlegm in Tianjin Ninghe County Hospital of Traditional Chinese Medicine were randomly divided into observation group (n = 17) and control group (n = 16). The control group was treated with conventional drugs, while the observation group was treated with tangerine peel on the basis of conventional drugs. It shows that tangerine peel is effective in the treatment of cough and phlegm. 
Honeysuckle is known as the "fire-reducing hero". It is cold in nature and sweet in taste, sweet in cold and clearing heat without hurting the stomach. It is fragrant and fragrant. It can not only dissipate wind and heat, but also clear blood poison. The Chinese Journal of Modern Medicine (MMJC) published an experimental study on the antibacterial and anti-inflammatory effects of honeysuckle extract in mice. In the study, 36 healthy Kunming mice were selected and divided into three groups on average, namely, normal saline group, low concentration group and high concentration group of honeysuckle water extract. The two sample groups were administered by gavage at a dose of 0.2ml/10g respectively, and the control group was given equal volume of normal saline, the mice were intraperitoneally injected with Staphylococcus aureus 60 minutes after administration on the third day. After inoculation, the appetite, activity, body temperature, body weight, local reaction and blood indexes of the animals were observed.
The results showed that the low concentration water decoction of honeysuckle had a certain protective effect on mice infected by Staphylococcus aureus, and the protective effect of low concentration honeysuckle was significantly higher than that of normal saline group. It indicates that honeysuckle has a protective effect on Staphylococcus aureus infected mice by oral route. 
Lycium barbarum is a traditional precious Chinese medicinal material in my country. It is known as "Hongbao" and is rich in plant polysaccharides, proteins, vitamins and other nutrients. A randomized controlled trial on the effect of Lycium barbarum polysaccharide, one of the main components of Lycium barbarum, on blood glucose in normal mice and the protective effect on hyperglycemic mice induced by alloxan. Mice were randomly divided into 4 groups (sodium chloride injection group, positive control gliclazide group, lycium barbarum polysaccharide 50 mg/kg group and lycium barbarum polysaccharide 100 mg/kg group), with 9 mice in each group. Lycium barbarum polysaccharide 50 mg/kg and 100 mg/kg were given to normal mice respectively, which could significantly reduce blood sugar. Lycium barbarum polysaccharide 100 mg/kg was given to alloxan poisoning mice, and the high blood sugar level was significantly reduced. The results showed that lycium barbarum polysaccharide had hypoglycemic effect on normal and diabetic model animals. 
Turmeric has been used by humans for more than 4000 years and belongs to the ginger family. It is the source of yellow in curry. Turmeric was used in ancient Indian and Chinese medicine to treat inflammatory diseases, protect liver, skin diseases and wounds. It is called herbal aspirin. A randomized double-blind controlled trial indicated that turmeric is beneficial for allergic rhinitis.
The experiment screened 241 patients with perennial allergic rhinitis and randomly divided them into a placebo group and a control group. After 2 months, compared with the placebo group, the control group took curcumin (500 mg daily) to reduce related rhinitis symptoms, including Sneezing, itching, runny nose and obstruction. It shows that turmeric can regulate immune function and inhibit pro-inflammatory hormones.
Burdock is known as "longevity dish" and has a long history of planting in China. Compendium of Materia Medica believes that burdock can "pass through the twelve meridians, wash the five internal organs of evil qi" and "take a long time to light the body and resist old age". Therefore, burdock is also called "Oriental ginseng". A study confirmed the lipid-lowering effect of burdock tea. 120 patients with pure hyperlipidemia were randomly selected in the experiment. After conditioning with burdock tea (10kg of fresh burdock produces 1kg of tea), after drinking burdock tea for one month, the serum total cholesterol level of 62% of the subjects decreased and the serum triglyceride level of 52% of the subjects decreased. It is confirmed that burdock has a certain effect on regulating blood lipid.
Red ginseng is a cooked product made of ginseng through infiltration, cleaning, sorting, steaming, drying, drying and other processes. After ginseng is steamed into red ginseng, some common ginsenosides in ginseng are converted into rare ginsenosides, giving full play to the effects that ginseng does not have. In an article published in ELSEVIER, the antioxidant effect of red ginseng on postmenopausal women was studied in depth. The researchers conducted a randomized, double-blind, placebo-controlled trial on 82 postmenopausal women aged 45-60 years. Taking 3g of red ginseng or placebo every day for 12 weeks, the effect of red ginseng on oxidative stress in postmenopausal women was observed.
The results showed that the activity of serum superoxide dismutase increased significantly after 12 weeks of red ginseng supplementation (P<0.001), and the difference was statistically significant compared with the placebo group, indicating that red ginseng can reduce oxidative stress by increasing the activity of antioxidant enzymes in postmenopausal women. 
Seabuckthorn is a "big family" of vitamin C, which can resist fatigue, remove free radicals, improve vascular function and enhance immunity to a certain extent. In addition to the seabuckthorn fruit we are familiar with, seabuckthorn seed oil is also a great oil. A study published by Nutra ingredient proved that seabuckthorn seed oil can help reduce cardiovascular risk. This randomized, controlled, double-blind experiment screened 108 qualified volunteers and was divided into two groups. The first group consisted of 32 healthy participants (hypertension below 140mm Hg, serum total cholesterol below 200), and the second group 74 all suffered from hypertension and hypercholesterolemia.
The first group was treated with sunflower seed oil placebo capsules (0.75ml), and the second group was treated with sea buckthorn soft capsules for 30 days, and physiological indicators and blood samples were collected. The results showed that compared with the placebo sunflower oil group, the systolic and diastolic blood pressure of the participants supplemented with sea buckthorn seed oil decreased at baseline and during the follow-up period. In addition, compared with the placebo group, the blood lipids and serum cholesterol of the participants taking sea buckthorn seed oil supplements also improved. Therefore, sea buckthorn seed oil can play a role in reducing cardiovascular disease. 
There is always a "medicine and food homologous brand" drink that suits you.
Beverage has become an indispensable thing in our daily life. With the strengthening of health awareness, consumers' requirements for beverages not only meet the most basic drinking needs, but also gradually add some health demands, which mainly reflect the use of medicine and food. Traditional Chinese medicine is used as raw material. Next, let's learn about several natural herbal drinks with the same source of medicine and food.
"Not all orange peels can become tangerine peel", Dongpeng Beverage's new product "tangerine peel special drink", its raw material nine-made tangerine peel, using high-quality aged citrus peel, after picking up, soaking and bleaching, pickling and other nine processes, into a formal product, retaining the characteristic taste and unique effect of tangerine peel. Duorun tangerine peel special drink, which is positioned as "healthy voice protection and necessary for dining table", is mainly aimed at throat injury and food groups, which helps young people to take good care of their throat while enjoying delicious food.
The weather is getting hotter and hotter, and the trouble of getting angry follows. Young people are easy to lose themselves when they are anxious, tired and have no spirit, and have a bad temper. The concept of herbal tea to remove fire has long been accepted by consumers. Forsenyuan launched "Honeysuckle Dew" to suit the remedy to the case and started the spread campaign of "refreshing and drying". The beverage was developed by analyzing ancient prescriptions for removing fire and selecting high-quality honeysuckle, using a sterile production process of micron extraction. The use of gold and silver two-color packaging, golden honey type, refreshing dry system; Silver sugar-free type, solution spicy solution greasy, take the lead in the layout of the summer market, so that the product's dry solution greasy function in the summer to give full play to, cool summer!
Eat, eat, eat! If you are not careful, you will get angry. For all the friends who "food is the most important thing for the people", a drink that clears heat and protects the liver is absolutely necessary! Guizhou specialty "Miao girl Yigan grass plant beverage", is a Guizhou plateau pure natural wild plants dandelion, gardenia, houttuynia, licorice, jujube, medlar and other herbal tea as raw materials. A variety of plant essence, so that the benefit of liver grass drink exudes natural plant aroma, and the fat content is zero, drink up fresh and refreshing, do not worry about fat! Whether it is people who often drink, stay up late, or the three high people; whether it is the elderly, children, or young people, can drink! No sugar, no addition, or a good weapon to nourish and protect the liver.
In our country, there has always been a culture of "no wine, no table", especially business entertainment. If you want to "negotiate the project and get things done", you have to "drink"! "Drink to vomit" is a virtue ...... In fact, alcohol into the digestive tract, in addition to causing intestinal dysfunction caused by vomiting, but also burns the stomach, causing stomach bleeding, gastritis and other problems. The wine market is as big as the hangover market. The hangover drink "Xi Xing", which conforms to the market, is liked by the majority of consumers. It is refined from traditional Chinese medicine such as kudzu root, Hovenia dulcis, tuckahoe and hawthorn, which has the effect of promoting body fluid and quenching thirst and enhancing digestion and absorption. Therefore, we can drink it at any time even in our daily life, the advantage of this is that it can protect the liver, nourish the stomach, and delay aging. Drinking regularly also helps prevent stomach bleeding, alcoholic liver and other diseases.
Wolfberry is one of the most respected health diet methods in traditional Chinese medicine. Eating wolfberry can improve eyesight, enhance immunity, protect liver and kidney, lower blood sugar, improve endocrine and relieve gastrointestinal bleeding. Ningxia red medlar juice beverage, selected medlar, no added pigment, preservatives, maximum retention of medlar nutrients, hoping to the most complete retention of medlar inside the main active ingredients medlar polysaccharide, beta carotene, betaine and so on.
The raw squeezed seabuckthorn introduced by the wild hillside of Luliang contains a variety of vitamins, fatty acids, trace elements, linoleic acid, seabuckthorn flavonoids, superoxides and other active substances and various amino acids needed by the human body. The total flavonoids of seabuckthorn can improve the level of serum complement and enhance the function of phagocytes, so it can not only supplement nutrition, but also improve the disease resistance of the body.
Pu Shantang Moringa Leaf Beverage is a selection of Moringa Leaf research and development, rich in a variety of nutrients. It is suitable for people who drink greasy, drink frequently and work overtime.
Modern young people work most of the time is sitting, long time without exercise, will lead to fat accumulation, for the beauty of white-collar women, is a painful thing. Yijunjia Food Co., Ltd. launched a series of deep lotus leaf wax gourd juice, adding wax gourd and lotus leaf. Wax gourd not only has the effect of clearing away heat and detoxification, but also has obvious effects in weight loss and beauty. Boiling wax gourd skin to drink helps eliminate edema, prevent skin pigmentation and beautify skin. Lotus leaf has the effects of clearing away heat, promoting dampness, cooling blood and stopping bleeding.
In the face of working overtime and staying up late, watching football all night, exercising, studying hard, driving long distances, etc., it is necessary to keep full of physical strength and a clear mind. For these scenes, Fosenyuan has launched a "strong driving" natural plant energy drink, extracting five natural plant essences, including extracts of ginseng, medlar, seabuckthorn fruit, guarana and green tea.
Healthy sugar beverage-isatis "fructose herbal tea", a non-sucrose plant beverage that "people who love sweetness and fear sugar can also drink", uses 9 kinds of flowers and plants such as honeysuckle, kudzu root, platycodon grandiflorum and momordica grosvenori, and adds dietary fiber, which has the two advantages of "refreshing and not cold, and can be drunk even if they are afraid of sugar. The beverage excludes cold ingredients such as Prunella vulgaris and white granulated sugar in traditional herbal tea, and has a refreshing, sweet but not greasy, non-sticky mouth, non-sticky hands and non-sour taste.
When work is tired and study pressure is too great, we always imagine that there can be a magical power to take us away from worry and anxiety. Wangwang's herbal drink "Beast" brings us passionate positive energy. This product is different from most functional drinks on the market. First of all, it will attract many people from the small fresh style of packaging. Secondly, the product also adheres to the concept of natural pressure relief and uses herbal extraction to create healthy tea with 0 calories. At the same time, the product is also attached with an online pressure relief course, which can better help many high-pressure people. At present, there are three flavors of rose, chamomile and elderflower.
China's time-honored "Jiuzhitang" has launched a Jiuzhi Yigan drink plant beverage, which is extracted from herbal plants such as honey, kudzu root, Hovenia dulcis, Poria cocos, corn oligopeptide powder, ginseng, Siraitia grosvenorii, tangerine peel, Rhizoma sibiricae and cassia seed.,
How to replenish physical vitality in time, nourishing drinks can be described as a good choice to drive away summer tiredness and rejuvenate your body. Zhengguan Zhuang Enzhen Yuan seized the market demand point to launch the red ginseng beverage "Morning Water" to awaken the vitality of the consumer group for a day. This drink will be 5 years of clean root Changbai Mountain red ginseng as the main raw material. At the same time, grains are added to the water to adjust the taste of the grains, and sugar, pigment and preservatives are not added to make the drinks natural and healthy.
In this summer, Ito Garden introduced the line leaf gorse herbal beverage, which uses the raw material line leaf gorse produced in South Africa and is processed in Germany. It does not use concentrated solution and tea powder. It has both the throat flavor of tea and the bitter and astringent feeling of tea. It has a unique taste, rich in minerals such as iron, potassium, zinc, copper, calcium, polyphenolic antioxidants, caffeine-free, and tannin acid content lower than other tea. It is suitable for all ages!
Japan imported brand sugar-free burdock tea drink, add burdock from Hokkaido, rich in dietary fiber, it can slow down the release of food energy, thereby reducing the accumulation of fat in the body, speed up the decomposition of fatty acids, to avoid excess fat to make the abdomen thicker. It not only helps to lower cholesterol and promote heart health, but also helps to defecate, excrete, quickly eliminate and prevent the accumulation of harmful metabolites in the body.
Corn is wrapped in the process of growth and needs to rely on corn whiskers to absorb nutrients, so there are many nutrients in corn whiskers, which are good raw materials for healthy tea. Korea's Rakuten corn whiskers drink helps eliminate toxins and waste from the body, eliminate swelling on the face and body, and help skin care and beauty. Light taste, no sugar and no burden, corn and brown rice by chance encounter, burst out charming fragrance.
Always stay up late at work, socialize, have no time to exercise and recuperate, and dare not go for a physical examination? Swisse pays attention to health recuperation, and introduces a new product of hard core, antialcoholism, Artichoke Drink, with elegant white high-end packaging design, which makes it exciting at first sight. Add patented raw material water-soluble turmeric, retain the effective ingredients of Hovenia dulcis, and support the health of liver, gallbladder and stomach with artichoke. Independent small bottles, don't worry about exactly how much to drink is reasonable, travel long distance, that is, ready to drink.
Ukonno Chikara (turmeric power) is a turmeric brand in Japan. its main selling point is "auxiliary protection function for chemical liver injury". it is suitable for people with work stress, physical fatigue, frequent social parties and smoking and drinking. The product uses a unique technology to reduce the earthy and bitter taste of turmeric, but at the same time retains the unique fresh taste of turmeric. With the small bottle independent packaging, easy to carry, can drink anytime and anywhere.
The ready-to-drink caffeine has the advantage of fast and convenient, and at the same time, it can also meet the needs of consumers for "cheer up", and it has become a hot cake in the market. The United States ULIVjava ready-to-drink iced coffee, green tea and other herbs and plant ingredients into the nutritional value of coffee, forming a delicious and healthy beverage, adding astragalus, can reduce cholesterol content, enhance immunity, prevent cancer, is the gospel of coffee lovers.
Big health "navigation", China's research and development of medicine and food homologous drinks into a natural trend
"Medicine and food homology" plays an increasingly important role in daily food supplements or disease health care, and is closely related to the health of the people. With the rapid development of urban economy and the continuous improvement of citizens' living standards, the pace of life is getting faster and faster, and people's life pressure is also increasing, resulting in more and more people in a sub-health state. Therefore, more and more people "return to nature", pay attention to health, pay attention to diet, nutrition and health care.
The development of the "medicine and food homology" industry has become an integral part of the development of traditional Chinese medicine. The development of the industry has the protection of legal status and government policies, which has also laid a good foundation for the development of the "medicine and food homology" product industry. Coupled with the popularization of knowledge such as "preventive treatment of disease" by top-level design, the culture of "medicine and food homology" is recognized by more and more people, and it also has a wide range of influence in South Korea, Japan and other countries.
Natural herbal beverages, as an important kind of beverage products in the same source of medicine and food, have a broad market base. With the development of traditional Chinese medicine to the world, "medicine and food homology" products are more and more favored by the world.
* Source: Daily Food Network