How is the new beverage explosive born? How is the new nutrition force reconstructed? | New beverage × New nutrition

Content Outline

  • How is the new beverage explosive born?

**Opportunities for the Popularization of Sports Drink Brands

**Most Innovative Energy Drinks

**Plant-based drinks lead natural


  • How to reconstruct the new forces of nutrition?

**Increasing interest in beta-glucan as a functional component providing immune support

**Reviving folic acid because of its growing health research

**Grape Seed Extract, Curcumin, Water Extract of Broccoli Seeds, Bilberry Extract, Cranberry, Fructus... They are all the strength of plants

**Collagen finally out of the mud, the rise of revival

**The first year of probiotics opens with the release of a white paper on the Chinese prebiotic market.


How is the new beverage explosive born?


New drinks, that is, to inject healthy functions into drinks, more nutrition and more yuan have become the inevitable trend of beverage development.


"2016-2020 China Functional Beverage Market Investment Analysis and Prospect Forecast Report" shows that China's functional beverage market has entered a stage of rapid development. In the five years from 2010 to 2014, the average growth rate of the functional beverage industry reached 28.9. In 2019, the industry is expected to reach a scale of 25.457 billion liters with sales of 69.224 billion billion yuan. What are the factors that can leverage the functional beverage market in the future?


Opportunities for the Popularization of Sports Drink Brands

Looking at the Chinese sports beverage market today, it can be roughly divided into three categories: supplementary electrolytes, anti-fatigue and amino acids. Among them, the main selling points of sports drinks are electrolyte supplements represented by Gatorade and Baosteel Water. The second is anti-fatigue sports drinks added with taurine and B vitamins, representing products such as Yanjingneng Cube taurine sports drinks. However, the number of real amino acid sports drinks is the least, which is diametrically opposite to the situation of foreign sports drinks. Foreign amino acid sports drinks are more acceptable to consumers and related products are more abundant.


Nowadays, sports drinks are no longer limited to athletes. Although the general public does not have nearly strict demand for sports nutrition like athletes, they are not careless in the choice of ingredients. Looking at the sports drinks on the shelves of supermarkets today, there are nothing more than three major elements: replenishing water, electrolytes lost during sweating, and carbohydrates as an energy source. Looking at the list of ingredients for sports drinks that are too short to be short, and the additives that are too common to be common, no one can say for sure how long such products will be popular in the future, and what they can rely on to compete with the competition PK.


The most innovative energy drinks

In the past five years, energy drinks have shown a "unique" growth trend in the global market. A market survey from Mintel shows that the global market for energy drinks grew by 10% in 2015, with production reaching 8.8 billion litres. The top five countries were China (1.4 billion litres), the UK (561,000,000 litres), Thailand (465,000,000 litres), Vietnam (351,000,000 litres) and the US (0.3 billion litres). In terms of growth rate, China's consumption of energy drinks has the fastest growth rate. From 2014 to 2015, consumption increased by 545,000,000 liters, and the annual growth rate reached an astonishing 25%, almost four times the annual growth rate of consumption in the United States. At the same time, the growth of global energy drinks is not only the sales volume, but also the prosperity of its product innovation. According to Mintel's Global New Products Database, the number of energy drink products grew by 29% between 2010 and 2015.


Energy drinks account for the largest proportion of the beverage market capacity, but the product similarity is too high, only the market segmentation (segmentation gender, segmentation taste, segmentation capacity) to increase the diversified functional factors to improve competitive advantage. At present, there are four market opportunities: first, we should develop new flavors and match them with traditional Chinese formulas, such as medlar, ginseng, seabuckthorn and so on. The second is to tap new raw materials, such as natural caffeine from green coffee beans and natural caffeine from mate tea. The third is to focus on outsourcing design, such as carton packaging. The fourth is to make differentiated products and develop high-end small-capacity energy drinks suitable for gas stations, clubs and closed channels.


Plant-based drinks lead natural

China is the kingdom of plants, and nutrition and health products are already an important carrier for plants and Chinese herbal medicines to play a role. The rise of functional beverages will make Chinese plants and Chinese herbal medicines shine! Who made who? No need to struggle, the power of plants is around!


It is foreseeable that "naturally derived plant ingredients" will lead the future development direction of functional beverages. For example, natural raw materials familiar to domestic consumers such as ginseng (artificially planted), medlar, short-stemmed five plus, maca powder are used to develop energy drinks with Chinese characteristics. Develop exotic natural energy drinks through coconut water, acai fruit, acerola cherry, cranberry, yerba mate tea and other "imported products" that are popular in foreign markets. Or stimulate the taste through flavor substances that can have a refreshing effect, such as citrus, mint, spicy, etc, differentiated beverage quality and flavor is formed.


How do you define a new drink? How do you define a functional drink? What do you think of "all drinks are functional"? How to innovate drinks? What kind of standards will there be? What makes energy drinks stand out from the crowd again? From plant-based to herbs, what are the opportunities for plant-based beverages? Sports drink oligarchs will be launched in foreign brands? Is solid beverage "content over form" or "form over content"?



2018 New Beverage Creation Meeting (Guangzhou)

-- all drinks are functional


Organizer: New Beverage Chinese Medicine Reed Exhibition

Time: Morning of December 5, 2018

(December 4-6, 80th National Drug Faircum during the 1st International Natural Food and Beverage Expo)

Address: China Import and Export Fair Exhibition Hall (Guangzhou)


Topic (proposed)

Who will replace the sugar in the drink?

* Reveal the secret behind the hot carbonated drinks for the net red......

* What new tricks can sports drinks and energy drinks play?

* New Drink-How is Explosive Born?


Participation fee: the whole process is free and open to new nutrition members, and registration and registration are required in advance due to space constraints.

Contact: Chang Zhiyuan (13466617592)



Identify two-dimensional code free registration


How to reconstruct the new forces of nutrition?


β-glucans are gaining attention as functional components that provide immune support

When more and more bacteria become resistant to antibiotics, there is no cure for "super bacteria" seems to want to "drag" humans back to the era of no antibiotics. The National Health and Nutrition Examination Survey (NHANES) surveyed 5514 adults over the age of 20, and data show that immune health is one of the most important goals for their use of dietary supplements, even more than joint health, colon health and heart health. Another study conducted by Harvard in 2016, involving 1579 adults over the age of 18, also confirmed that immune health was one of the top three reasons people took dietary supplements in the past two years. Consumer demand for immune health products presents a huge market opportunity for nutritional supplement companies and functional food and beverage companies.


At the product level, many immune health products on the market already contain micronutrients with immune support benefits, such as vitamin C, vitamin D, zinc, and herbal ingredients such as echinacea. In addition, as consumers' awareness of dietary fiber is gradually strengthened, β-glucan as another key component of immune support is becoming more and more popular among consumers.


Rebrought up folic acid, because of its health research more and more

Including China, folic acid deficiency is one of the most common vitamin deficiencies in the world. The body cannot synthesize folic acid, and because of its water solubility, the amount of folic acid stored in the body can only be maintained at a certain level. Several studies have reported an increase in serum levels of non-metabolic folate (UMFA) since folate fortification, which may raise concerns about potential "overdoses" and adverse effects. The diversity of the presence or persistence of UMFA in the population suggests that it may accumulate in the blood and eventually lead to damage and/or reduction of folate to 5-MTHF.


Since eating foods rich in folic acid may not be able to get enough folic acid, supplementing with biologically active folic acid can provide protection for the entire life cycle of Chinese people. Folate deficiency may cause a variety of diseases, including but not limited to neural tube defects (NTDs), anemia, various forms of cardiovascular disease, Alzheimer's disease, and osteoporosis, which have become widespread health problems around the world in the 20th century.


Grape seed extract, curcumin, broccoli seed water extract, European bilberry extract, cranberry, elderberry ...... they are the strength of the plant

Today, we have clearly known the outstanding antioxidant effects of proanthocyanidin, the core component of grape seed extract. Proanthocyanidin belongs to plant polyphenols, and monomers include gallic acid, catechin, epicatechin and epicatechin 3-O-gallate. Dimer is the combination of the above four monomers in pairs (42=16) in the form of arrangement and combination (C4-6 and C4-8 bond combination). Trimers (43=64) and so on the number of possible isomers of each degree of polymerization formula: 2n-1 x 3n(n = degree of polymerization). The 2-7 mer is an oligomeric proanthocyanidin, the 2-4 mer is a low molecular oligomeric proanthocyanidin, and the 5-7 mer is a high molecular oligomeric proanthocyanidin. It is generally believed that the oligomeric proanthocyanidins in the extracts of medicinal plants are effective components, and they have a variety of biological activities such as antioxidant, free radical capture and so on. In other words, a high content of oligomeric proanthocyanidins is critical for biological activity, and the absorption of proanthocyanidins by the human body will decrease with the increase of the degree of polymerization.


More and more scientific research has proved that turmeric is rich in curcumin, which has anti-inflammatory and antioxidant properties, which makes it beneficial to the health of different systems of the body. Curcumin can inhibit the arachidonic acid cascade, block the cyclooxygenase pathway, down-regulate inflammatory mediators and inflammatory cytokines to alleviate inflammation. When people are surprised by the anti-inflammatory properties of curcumin, demethoxycurcumin and bisdemethoxycurcumin, which are similar in structure, are gradually coming into people's vision. And the three belong to the active ingredients of the common Chinese herbal medicine turmeric, collectively referred to as curcumin compounds. In recent years, studies have found that the hypolipidemic activity of demethoxycurcumin is significantly higher than that of curcumin; and in preventing the formation of cell lipid peroxides, the effect of demethoxycurcumin is better than that of demethoxycurcumin.


The water extract of broccoli seeds, newly promoted as a new food ingredient, also has extraordinary antioxidant capacity. Not only that, the important substance sulforaphane (also known as "sulforaphane") has also attracted the attention of the industry because of its directional role in anti-cancer and anti-cancer. Sulforaphane is an effective protective enzyme inducer, which can protect against the damage caused by carcinogenic compounds. It is the most significant isothiocyanate compound with antioxidant, anti-cancer and anti-cancer activities. It is also the active ingredient with the highest anticancer activity in vegetables recognized by domestic and foreign studies so far. Epidemiology and in vivo tests show that sulforaphane in broccoli can effectively reduce the occurrence of liver cancer, lung cancer, gastric cancer, prostate cancer, breast cancer, rectal cancer, pancreatic cancer and other cancers.


At present, the application of European blueberry extract is mainly in the field of vascular health and eye health, but animal models and clinical preliminary studies show that anthocyanins have a wider range of clinical applications, including improving memory and cardiovascular health. In particular, the latest clinical studies have shown that it has a potential effect on the metabolic syndrome and the regulation of blood glucose metabolism. European bilberry extract has been used as a health food raw material worldwide, and has been authorized as a functional food raw material by KFDA in Korea.


In 2007, the U.S. Department of Health compared the antioxidant capacity of commonly consumed fruits. Cranberries topped the list, with an antioxidant index of 9584, far higher than blueberries and blackberries that ranked next; the study used more than 1100 common foods and beverages. Sample, is the most comprehensive food antioxidant content competition ever. Cranberry has zero fat, zero cholesterol, low sodium and other natural characteristics, in addition to rich in dietary fiber, cranberry also has flavonoids and polyphenols and other natural nutrients to promote health, is one of the fruits with the highest antioxidant content per calorie. Cranberry is no longer unfamiliar to ordinary domestic consumers. There are a wide range of related products in China, and what we are most familiar with is the function of cranberry in preventing urinary tract infection, which can be said to be a good friend of women; however, cranberry is rich in a variety of proanthocyanidins, and its antioxidant capacity has attracted more and more attention in recent years.


Driven by the revolution in sports nutrition, elderberry, a pure natural sports nutrition supplement from Europe, came into being. As a natural plant used as a natural remedy since the time of the ancient Greeks, elderberries have been eaten in Europe for more than 2000 years. In 2017, scientists at the Institute of Life and Nature at the University of Derby in the University found that after ingesting elderberries, the level of nitrite in the blood increases and is converted into nitric oxide. Nitric oxide plays an important role in skeletal muscle blood flow, oxygen uptake and glucose transport by relaxing stomach muscles, relaxing blood vessels, lowering blood pressure and improving blood flow. At the same time, nitric oxide, together with the antioxidant effect of elderberry, will be beneficial to the health of cardiovascular and cerebrovascular system, reduce heart rate, improve oxygen utilization rate, and significantly improve exercise performance.


White kidney bean extract is the world's first clinically validated carbohydrate blocker. Its discovery is full of drama. In 1971, Howard Hughes found that in a study, rats used in experiments were "inexplicably" starved to death. Its research team later found that the cause of death in mice was that white kidney beans, the main component of their food, contained a large amount of amylase-inhibiting ingredients. In a placebo-controlled trial conducted in China, 101 subjects who consumed a certain dose of white kidney bean extract for one to two months showed a significant decrease in body weight and waist circumference compared with the placebo group. In another trial, it was shown to lower postprandial blood sugar levels by as much as 66%. Whether it is a long-term obese patient, a hot mom recovering after childbirth, or a movie star, the successful cases experienced by many consumers have also earned a reputation for white kidney bean extract.


Collagen finally out of the mud, the rise of revival

"Collagen has a history of about 4000 years. It originated from ancient Egypt. With the changes of the times, the application of collagen is also changing. However, until now, collagen is still the most important material in the world.


For quite some time, collagen was thought to have many benefits for skin, joints, etc. In fact, collagen is composed of a unique three-strand superhelix, and its properties are very stable. The general processing temperature and short-term heating cannot decompose it, which makes it difficult to digest and absorb, and it is not easy to be fully utilized by the human body. In recent years, it has been found that some collagen hydrolysates with small molecular weight can really exert physiological effects, which are collectively referred to as collagen peptides. At present, many international and domestic studies have shown that collagen peptides can play a variety of functions to the greatest extent.


The first year of probiotics was opened, and the white paper on China's prebiotic market was released.

From the concept of bifidobacterium stimulating factor put forward by the academic circles in 1989 to the discovery of the bifidic growth stimulating effect of FOS and inulin; From 1995 when the concept of prebiotics was first proposed, we finally ushered in the "first year of prebiotics" in 2018 ".



What is "the first year of probiotics"? Why "the first year of probiotics"? In the final analysis, we should settle down on the high-quality prebiotic products that can really benefit hundreds of millions of people. And where does such a product come from? In addition to the strict control of the production and development process, basic research is the top priority, there is no basic clinical research "bottoming", how to talk about the product to benefit the people. What is gratifying is that Chinese prebiotic companies have begun to realize the importance of basic research, and every step of the development of the prebiotic industry is accompanied by the pioneering exploration of basic research.



2018 New Nutrition College Private Meeting (Guangzhou Station)

-- Theme: Reconstructing the New Forces of Nutrition


Organizer: New Nutrition Chinese Medicine Reed Exhibition

Time: afternoon of December 5, 2018

(4-6 December,80th National Pharmaceutical FairThe First International Natural Food and Beverage Expoperiod)

Address: China Import and Export Fair Exhibition Hall (Guangzhou)


Topic (to be):

* Re-know OEM

* She/He

* What is the power of plants?

* Nutrition innovations achieved by prebiotics

* New Nutrition Release: White Paper on Prebiotics Market in China


Participation fee: the whole process is free and open to new nutrition members, because space restrictions require early registration and registration.

Contact: Chang Zhiyuan (13466617592)



Identify two-dimensional code free registration