Consumer Survey | What are the favorite health care raw materials for the elderly in China?

The aging of China's population is accelerating and deepening, and it is expected thatBy 2020, the elderly population will reach 0.248 billion and the aging level will reach 17.17 per cent; by 2025, the population over 60 will reach 0.3 billion, making it a super-elderly country. The intensification of aging has promoted the significant growth of the elderly consumer group. In order to grasp the huge elderly consumer potential group for a long time, retail pharmacies have been doing their best in recent years. However, according to data monitoring, from 2018 to April 2019, the elderly customer group of pharmacies is continuing to lose, and the number of elderly customers coming to the store does not increase but decreases. The pharmacy does not seem to grasp the consumption psychology of the elderly. So what kind of health food do the elderly in China like and what kind of health needs are the strongest?

Recently,The Ageclub New Senior Business Research Institute conducted a survey on the elderly aged 50-60 in my country's first-and second-tier cities, and analyzed the changes in consumer demand of the new generation of elderly.

Health is still the focus of the elderly

From the survey results, the needs of the elderly for life health are not only satisfied with the extension of life span, but also began to change from eating only health products to changing lifestyle to meet health needs. In addition to daily attention to health-related information, in food, Slowly shift from eating health products to eating health foods including honey, wolfberry, and red dates.83% of middle-aged and elderly people will eat healthy products. They are now basically inclined to medicine tonic is not as good as food tonic, and most of the middle-aged and elderly people are more rational in the process of choosing health products.

Increasing bone density is the health need that older people are most willing to spend money on

The most concerned health food category for the elderly over 50 years old is calcium supplement/increase bone density, followed by fish oil, vitamin C, collagen, beauty and beauty, blood lipid reduction, laxative and antioxidant, sleep improvement, calmness and brain tonic, vitamin D, liver protection and weight loss, chloasma removal, probiotics.

Bone mineral density refers to the amount of bone mineral contained in bone unit area, which is an important index to reflect the metabolic status of human bone, and is used to analyze the changes of human bone mass. AccordingAccording to the 2006 data, the number of people over 50 years old suffering from osteoporosis in China is as high as 69.44 million, and about 0.21 billion patients have low bone mass. The male-to-female ratio of hip fracture incidence in people over 50 years old is about 1: 1.2, and the age-standardized incidence rate is about 1: 1.6. Studies have shown that low bone mineral density can increase the risk of osteoporotic fractures and coronary heart disease, which seriously affects the psychosomatic and quality of life of patients. Therefore, the research and development of safe and effective drugs and functional foods to increase bone density has become a research field of concern in the world.

At present, China's registered health food, commonly used to increase bone density of Chinese herbal medicines mainly to epimedium, drynaria, eucommia, pearl, psoralen and pueraria, common food raw materials often with vitaminsD, calcium carbonate, bone meal and casein phosphopeptides, other commonly used raw materials include chondroitin sulfate, glucosamine, soy extract (soy isoflavones), collagen.

Honey is the favorite health food for the elderly


According to the survey results, honey, red dates, black wolfberry, yam, donkey-hide gelatin, royal jelly, burdock tea, sterculia, peach gum areThe most common health food for people over 50 years old.

In addition, they also spend a lot of money on sea cucumber, astragalus, ginseng, saffron, bird's nest, Guyuan paste, Cordyceps sinensis, Ganoderma lucidum spore powder, angelica, snow clam, panax ginseng, deer antler, matsutake and other high-end nourishing health food.

Extended reading: Common nutrients learned by middle-aged and elderly people

Folic acid: improves immunity, has moreFifty countries use fortified foods with folic acid to reduce the proportion of neural tube defects, and long-term folic acid supplementation is associated with a small reduction in the risk of stroke and cardiovascular disease.

Calcium: lowering blood pressure, can be combined with bile acid and free fatty acid to reduce the risk of colorectal cancer.

Selenium: anti-cancer, eyesight, heart, detoxification, anti-aging. Often with vitaminsE eaten together, has a complementary effect.

Phosphorus: to maintain the body's metabolic balance, fat metabolism.

Potassium: Regulates the appropriate osmotic pressure in cells and the acid-base balance of body fluids, participates in the metabolism of sugar and protein in cells, helps maintain nerve health, normal heartbeat, and prevents stroke. It also helps the muscles to contract normally. In hypertension, potassium has a hypotensive effect.

Sodium: Helps maintain osmotic pressure. It also assists the normal operation of nerves, heart, muscles and various physiological functions. The regulation of sodium in the body is closely related to the regulation of water. The hypothalamus can secrete antidiuretic hormone, which acts on the kidneys to reduce the elimination of water, thereby regulating the body The ratio of water to sodium.

Magnesium: auxiliary calcium and potassium absorption, it has the prevention of heart disease, diabetes, nocturia, lower cholesterol effect.

Iron: the composition of hemoglobin to participate in the transport and storage of oxygen, the composition of myoglobin, neuroglobin, directly involved in the body's energy metabolism, the human immune system has a shadow. Zinc: maintain normal appetite, enhance human immunity, promote insulin secretion, enhance memory.

Copper: auxiliary hematopoiesis, catalyze the synthesis of hemoglobin, reduce cholesterol levels, fight against Escherichia coli, properly maintain melanin production; avoid anemia.

Manganese: promote the development and growth of bones, maintain the normal operation of brain function, maintain the normal metabolism of sugar and fat, maintain the integrity of cell mitochondria, constitute coenzyme, anti-aging, anti-oxidation.

Iodine: promote biological oxidation, coordinate the coupling of biological oxidation and phosphorylation, regulate energy conversion, regulate protein synthesis and decomposition, promote sugar, fat, water, salt metabolism, promote the absorption and utilization of vitamins, and enhance the activity of enzymes.

Dietary fiber: prevention of certain cancers. Such as intestinal cancer; treatment of constipation; detoxification; prevention and treatment of intestinal diverticulosis; treatment of cholelithiasis; lower blood cholesterol and triglycerides; weight control; reduce blood sugar levels in adult diabetic patients.

VitaminsA: In visual cells, it is involved in maintaining the circulation of dark light-sensitive substances, maintaining the integrity of skin mucosa, maintaining and promoting immune function, promoting growth and development and maintaining reproductive function, promoting hemoglobin production, and increasing iron intake in food.

Carotene: maintain the health of eyes and skin, improve night blindness, rough skin condition, help the body from free radical damage.

Riboflavin: diuresis swelling; prevention and treatment of tumors; reduce the occurrence of cardiovascular and cerebrovascular diseases.

Niacin: can affect the hematopoietic process, promote iron absorption and blood cell production; maintain the normal function of the skin and the secretion of digestive glands; improve the excitability of the central nervous system and cardiovascular system, reticuloendothelial system and endocrine function.

VitaminsC: detoxification, prevention of cancer, anti-oxidation, prevention of iron deficiency anemia. Vitamin E: fight against free radicals, inhibit the production of lipid peroxide, get rid of melasma; inhibit the activity of tyrosinase, thereby reducing the production of melanin.

VitaminsD: Accelerates calcium absorption and has an immunomodulatory effect. Saturated fatty acids: provide energy for the body.

Protein: An essential raw material for building and repairing the body.

Active bifidobacteria: improve resistance to intestinal diseases; prevent the absorption of excess cholesterol and accelerate the excretion of harmful substances and toxins in the intestine.

Phospholipids: decomposition of high blood lipids and high cholesterol, prevent excess fat deposition in the vascular wall, relieve the pressure on the cardiovascular wall.

Xylo-oligosaccharide: prevent constipation; reduce the burden of liver decomposition toxins; lower serum cholesterol; enhance immunity, etc.

Bifidobacterium lactis: improve memory, prevent hypertension and arteriosclerosis, etc. Linoleic acid: lower blood lipids, soften blood vessels, lower blood pressure; can prevent or reduce the incidence of cardiovascular disease.

Phytosterol ester: a significant hypolipidemic function, reduce cholesterol levels in the body.

Unsaturated fatty acids (fish oil): regulate blood lipids; clean up blood clots, improve their own immune system; maintain retina to protect vision; delay mental decline; prevent Alzheimer's disease; reduce arthritis symptoms, etc.

Active probiotics: eliminate the source of disease, delay cell aging, inhibit the growth of bacteria, viruses and cancer cells, and regulate human blood lipid levels.

Alpha-linolenic acid: beneficial to brain health and improve intelligence; prevent aging of the brain in the elderly; promote lower blood pressure, thereby inhibiting thrombotic diseases. Prevention of myocardial infarction and cerebral infarction.

Alpha-lactalbumin: help improve immunity, promote muscle and bone health; prevent chronic diseases.

Taurine: Improves blood sugar control and fights diabetes; helps reduce the risk of cardiovascular disease.

Chinese wolfberry powder: can protect liver, lower blood sugar, soften blood vessels, lower blood cholesterol, triglyceride levels.

Polygonatum herbs: treatment of spleen and stomach weakness, fatigue, dry mouth and less food, lung deficiency dry cough, lack of essence and blood, internal heat and thirst, etc., is very effective for diabetes.

* SOURCE: Daily Food Network