Fruit industry next outlet: functional fruit


When we are still arguing about the technical problems of cherry early harvest and apple color difference, consumers' concern has been upgraded to health.
 
1 "Avocado" incident
 
The avocado, native to Mexico and Central America, was later widely grown in California, making California the world's largest producer of avocados, grown in tropical and subtropical regions of the world, but most cultivated in the southern United States, Guatemala, Mexico and Cuba.
 
China's Hainan, Fujian, only a small amount of cultivation. According to customs statistics, China imported 154 tons of avocado in 2015, but by 2016 there was an explosive growth of 25000 tons.
 
What is the reason for the explosive growth of this fruit? Is it particularly delicious or nutritious?
 
In fact, none of them are. In fact, people who have eaten it all react. This fruit is like a cotton sleeve and tasteless. However, it has excellent health care functions. It is characterized by high fiber content, low fat, and has the effects of not making people fat and anti-aging after eating. It is these functional characteristics that attract a large number of health priorities, health is more important than good taste.
 
This once again reflects that the Chinese people's concept of fruit consumption has undergone tremendous changes and upgrades. As you in the fruit industry chain, do you perceive this change? The next outlet of the fruit industry may be "functional fruit", and the whole agriculture will be like this.
 
2 Functional agriculture
 
Around 2008, the concept of functional agriculture was first proposed in the "Roadmap for the Development of Agricultural Science and Technology from China to 2050" compiled by the Agricultural Strategy Research Group of the Chinese Academy of Sciences.
 
Academician Zhao Qiguo, the founder of the functional agriculture discipline, summarized and proposed three stages of agricultural development: high-yield agriculture is to "eat a full stomach" and to prevent everyone from starving. It has been an important task of agriculture for a long time, and it will still be China in the future. One of the important tasks of agricultural people; green agriculture is "eating safely", which belongs to the second stage. The focus of this stage is to maintain a good ecological foundation, minimize harmful things in agricultural products, and organic agriculture is the highest level at this stage. Functional agriculture, on the other hand, is about "eating healthily" and belongs to the third stage. Through the nutrition and functionalization of agricultural products, it has become an important carrier to maintain and improve human health.
 
Functional agriculture refers to the production of agricultural products with health improvement functions through biological nutrition enhancement technology or other biological engineering technologies. Simply put, the agricultural products produced can quantitatively meet the micronutrient needs that are beneficial to human health, such as calcium, iron, zinc, selenium, etc., needed by different age groups and different groups, so as to promote growth and development, and enhance The goal of immunity, resistance to cancer, and delay aging.
 
The mission of functional agriculture is to let agricultural products enter the functional era.
 
The core requirement of functional agriculture is that one or several health-beneficial ingredients in agricultural products are basically quantified and can be standardized.
 
At present, in a narrow sense, functional agricultural practice should focus on minerals and other categories that are easier to achieve standardization and strengthening; in a broad sense, functional agriculture can also include the production of agricultural products that are clearly functional.
 
Academician Zhao Qiguo predicts that by 2020, there will be 80 to 100 kinds of functional agricultural products in China, with an output value of 100 billion billion yuan.
 
3 Functional fruits
 
There are two ways to realize functional fruits, one is to cultivate healthy fruits with certain health functions through screening, selection or breeding, and the other is to produce functional fruits rich in certain special elements through cultivation measures.
 
According to the principle of "homology of medicine and food" and the concept of functional rice, the team of Professor Chen Xuesen of Shandong Agricultural University initially put forward the concept of "functional apple", that is, functional apple refers to "health-care apple rich in flavonoids and fresh or processed in fruit".
 
Among them, fresh functional apples with high flavonoids should meet the following three conditions: ① have a higher content of functional ingredients, and the flavonoid content should be more than twice that of the'Red Fuja' apple variety; ② have better Fresh quality, including fruit hardness, brittleness and soluble solids content, etc.; ③ have better appearance and storage quality.
 
In practice, his team took Xinjiang wild apple resources as hybrid parents, and initially screened out the flavonoids, total phenols and anthocyanin contents and antioxidant capacity of Hongcrisp 1 and 10 with a red meat area of nearly l/3-1/2 in the first generation of Xinjiang red meat apple hybrids, which were significantly higher than those of Hongcrisp 8 and Baicrisp 1 with slightly reddish pulp and their control and golden crown.
 
Among them, the flavonoids content of Hongcrisp I and No. 10 are 4.4 and 4.32 mg/g, which are 5.1 times, 2.8 times, 2.4 times and 1.6 times that of' Dehongcrisp ',' Jinguan', 'Baicrisp No. 1' and' Hongcrisp No. 8 ', respectively.
 
The nutritional components of Xinjiang wild apples were determined, and most of the fruits were rich in Ca, Mg, Fe, Zn, Cu, Mn and other mineral nutrients.
 
Wild apples are rich in vitamin C and 18 kinds of amino acids, and contain a variety of trace elements needed by the human body. Can improve the ability of the heart, enhance myocardial function, anti-stroke, myocardial infarction. Selenium is an essential trace element for the human body. It has the functions of anti-oxidation, anti-aging and immunity enhancement. It has the reputation of "life element" and "anti-cancer king.
 
The use of organic selenium to produce selenium-enriched apples has been successful in China. The selenium content of fresh fruit reached 40-90 micrograms per kilogram, reaching the national quality standard of selenium-enriched food. Now selenium-enriched apples have been widely planted, and the market prospects are very promising.
(above source: China Agricultural Network)
 
4 pear and pear paste
 
Pear is a favorite fruit of many people. It is not only tender and juicy, but also rich in vitamins, dietary fiber, calcium, phosphorus, iron, iodine and other trace elements. Eating pears regularly can not only prevent constipation, but also promote a large number of carcinogens in the human body.
 
Experts suggest that eating a pear after people are keen to eat fried and baked food and fast food is a very healthy way to keep in good health.
 
Li Shizhen said in Compendium of Materia Medica: "There are many pears, all of which are top grade and can cure diseases." It is pointed out that pears can "moisten lung and cool heart, eliminate phlegm and reduce fire, and relieve sore poison and wine poison." Modern medical research believes that pears also have the effect of lowering blood pressure, clearing away heat and calming.
 
Pears have the effect of nourishing the lungs: people who eat more pears are far less likely to catch a cold than those who do not eat or eat less pears. Therefore, some scientists and doctors call pear "all-round healthy fruit" or "general practitioner". Now the air pollution is more serious. Eating more pears can improve the respiratory system and lung function, and protect the lungs from the dust and smoke in the air.
 
In the early Ming and Qing dynasties, the authentic Dangshan pear was always paid tribute to the court. Therefore, Dangshan pear was also called tribute pear. In the court, Dangshan pear was made into autumn pear paste, also known as tribute pear paste, for imperial use.
 
Due to the Yellow River's perennial flooding in history, the ancient Yellow River, which has flowed through Dangshan for nearly 800 years, has left a large amount of sand on both sides of the river. When autumn and winter come, the autumn wind blows and wind and sand dust are everywhere. People on the banks of the Yellow River often suffer from lung disease and cough. The imperial doctor of the court passed this cough-relieving pear paste to the people. Since then, people living on both sides of the old channel of the Yellow River have no longer suffered lung disease caused by wind and sand.
 
When we are still arguing about the technical problems of cherry early harvest and apple color difference, consumers' concern has been upgraded to health.
 
1The "avocado" incident
 
The avocado, native to Mexico and Central America, was later widely grown in California, making California the world's largest producer of avocados, grown in tropical and subtropical regions of the world, but most cultivated in the southern United States, Guatemala, Mexico and Cuba.
 
China's Hainan, Fujian, only a small amount of cultivation. According to customs statistics,2015Total of avocado imported from China in154Tons, but arrived.2016There was explosive growth in2.5Tons.
 
What is the reason for the explosive growth of this fruit? Is it particularly delicious or nutritious?
 
In fact, none of them are. In fact, people who have eaten it all react. This fruit is like a cotton sleeve and tasteless. However, it has excellent health care functions. It is characterized by high fiber content, low fat, and has the effects of not making people fat and anti-aging after eating. It is these functional characteristics that attract a large number of health priorities, health is more important than good taste.
 
This once again reflects that the Chinese people's concept of fruit consumption has undergone tremendous changes and upgrades. As you in the fruit industry chain, do you perceive this change? The next outlet of the fruit industry may be "functional fruit", and the whole agriculture will be like this.
 
2functional agriculture
 
In2008Around the year, compiled by the Agricultural Strategy Research Group of the Chinese Academy of Sciences, China2050The concept of functional agriculture was first proposed in the Roadmap for the Development of Agricultural Science and Technology.
 
Academician Zhao Qiguo, the founder of the functional agriculture discipline, summarized and proposed three stages of agricultural development: high-yield agriculture is to "eat a full stomach" and to prevent everyone from starving. It has been an important task of agriculture for a long time, and it will still be China in the future. One of the important tasks of agricultural people; green agriculture is "eating safely", which belongs to the second stage. The focus of this stage is to maintain a good ecological foundation, minimize harmful things in agricultural products, and organic agriculture is the highest level at this stage. Functional agriculture, on the other hand, is about "eating healthily" and belongs to the third stage. Through the nutrition and functionalization of agricultural products, it has become an important carrier to maintain and improve human health.
 
Functional agriculture refers to the production of agricultural products with health improvement functions through biological nutrition enhancement technology or other biological engineering technologies. Simply put, the agricultural products produced can quantitatively meet the micronutrient needs that are beneficial to human health, such as calcium, iron, zinc, selenium, etc., needed by different age groups and different groups, so as to promote growth and development, and enhance The goal of immunity, resistance to cancer, and delay aging.
 
The mission of functional agriculture is to let agricultural products enter the functional era.
 
The core requirement of functional agriculture is that one or several health-beneficial ingredients in agricultural products are basically quantified and can be standardized.
 
At present, in a narrow sense, functional agricultural practice should focus on minerals and other categories that are easier to achieve standardization and strengthening; in a broad sense, functional agriculture can also include the production of agricultural products that are clearly functional.
 
Academician Zhao Qiguo predicts:2020In the year, our functional agricultural products will have80~100species, output value up1000Billions of dollars.
 
3Functional fruit
 
There are two ways to realize functional fruits, one is to cultivate healthy fruits with certain health functions through screening, selection or breeding, and the other is to produce functional fruits rich in certain special elements through cultivation measures.
 
According to the principle of "homology of medicine and food" and the concept of functional rice, the team of Professor Chen Xuesen of Shandong Agricultural University initially put forward the concept of "functional apple", that is, functional apple refers to "health-care apple rich in flavonoids and fresh or processed in fruit".
 
Among them, fresh edible high flavonoid functional apples, he proposed should meet the following3A condition: ① has a high content of functional ingredients, flavonoid content should be 'Red Fuji 'apple varieties2It has better fresh quality, including fruit hardness, crispness and soluble solids content, etc.; it has better appearance and storage and transportation quality.
 
In practice, his team used Xinjiang wild apple resources as hybrid parents, and initially screened out Xinjiang red meat apple hybrids with a red meat area of nearlyl/3-1/2the red crisp1No. and10The contents of flavonoids, total phenols and anthocyanins and the antioxidant capacity were significantly higher than those of red crisp flesh.8size and white crisp1No. and its control and golden crown.
 
Among them, red and crispIand10The flavonoid content is4.4and4.32mg/g, respectively, 'De Hong Cris', 'Golden Crown', 'White Cris'1No. 'and' Red Crisp8No.'5.1times,2.8times,2.4times and1.6Times.
 
Xinjiang wild apple nutrients after determination, most of the fruit contains richCa,Mg,Fe,Zn,Cu,MnA variety of mineral nutrients.
 
Wild apples are rich in vitaminsCand18amino acids, and contains a variety of trace elements needed by the human body. Can improve the ability of the heart, enhance myocardial function, anti-stroke, myocardial infarction. Selenium is an essential trace element for the human body. It has the functions of anti-oxidation, anti-aging and immunity enhancement. It has the reputation of "life element" and "anti-cancer king.
 
The use of organic selenium to produce selenium-enriched apples has been successful in China. The selenium content per kilogram of fresh fruit is up40-90micrograms, to meet the national quality standards for selenium-enriched foods. Now selenium-enriched apples have been widely planted, and the market prospects are very promising.
(Source: China Agricultural Network)
 
4Pear and pear paste
 
Pear is a favorite fruit of many people. It is not only tender and juicy, but also rich in vitamins, dietary fiber, calcium, phosphorus, iron, iodine and other trace elements. Eating pears regularly can not only prevent constipation, but also promote a large number of carcinogens in the human body.
 
Experts suggest that eating a pear after people are keen to eat fried and baked food and fast food is a very healthy way to keep in good health.
 
Li Shizhen said in Compendium of Materia Medica: "There are many pears, all of which are top grade and can cure diseases." It is pointed out that pears can "moisten lung and cool heart, eliminate phlegm and reduce fire, and relieve sore poison and wine poison." Modern medical research believes that pears also have the effect of lowering blood pressure, clearing away heat and calming.
 
Pears have the effect of nourishing the lungs: people who eat more pears are far less likely to catch a cold than those who do not eat or eat less pears. Therefore, some scientists and doctors call pear "all-round healthy fruit" or "general practitioner". Now the air pollution is more serious. Eating more pears can improve the respiratory system and lung function, and protect the lungs from the dust and smoke in the air.
 
In the early Ming and Qing dynasties, the authentic Dangshan pear was always paid tribute to the court. Therefore, Dangshan pear was also called tribute pear. In the court, Dangshan pear was made into autumn pear paste, also known as tribute pear paste, for imperial use.
 
Due to the history of the Yellow River perennial flooding, flowing through Dangshan nearly800The ancient Yellow River in 2002 left a large amount of sand on both sides of the river. When autumn and winter came, the autumn wind blew and sand and dust were everywhere. The people on the bank of the Yellow River suffered from lung diseases and coughed more than once. The court doctor passed this cough-relieving pear paste prescription to the people. From then on, the people living on both sides of the old channel of the Yellow River had no lung diseases caused by wind and sand weather.
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Health products, nutrition products, special medical formula food, Guangzhou health products exhibition, Guangzhou food exhibition, probiotic products, organic food, children's nutrition, maternal and child health food
 
Exhibition introduction:
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
 
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
 
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.
 
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