A new revolution in the food industry! Functional food is the future hot spot


In recent years, both market and academic studies have shown a rise in consumer awareness and interest in healthy and functional foods. Functional foods are increasingly accepted as part of everyday life. According to the relevant data Euromonitor by the market research organization, the European functional food market is estimated to be worth nearly 38 billion euros in 2016.
 
What are functional foods?
 
The "functional food" market is a segment of the food market.
 
According to the current state of food science, there is no consistent definition of the term "functional food. For most people, "functional food" is more of a marketing term.
 
Many in the industry believe that functional foods are products that provide "additional benefits. In fact, all foods in our lives have a certain function, but the functions and benefits provided by functional foods are higher than those provided by normal foods or preparations. Therefore, functional foods are often defined as "enhanced foods that can have potential beneficial effects on health when consumed as part of a diversified diet, and are safe to consume without professional guidance".
 
According to this definition, functional foods can also include inherently healthy ingredients in fruits and vegetables (natural products); whole grains and fiber in certain breads and cereals and calcium in milk; vitamin D fortified milk and vitamin C fortified fruit juice (fortified products); margarine with phytosterol esters, prebiotics, probiotics (enriched products); and eggs with increased omega -3 produced by changing chicken feed (enhanced commodity).
 
Developing functional foods according to consumer expectations is key
 
A recent review published in Appetite suggests that the global market for functional foods and beverages could be worth $192 billion by 2020.
 
The head of a research team from the Punjabi University Regional Centre said that due to the increasing awareness of high blood pressure, cholesterol, high blood sugar, obesity and the risk of heart disease and cancer, more and more people are recognizing the role of food in maintaining health, increasing life expectancy and increasing health care costs.
 
At the same time, he also shows that although the growth rate of functional foods is fast, it is very challenging for food manufacturers to develop these food products because they need to ensure that these products and ideas meet consumer expectations.
 
According to the present investigation, the sociodemographic background, personal motivation, health consciousness and attitude towards functional food of consumers play an important role in the acceptance of functional food. Food manufacturers should learn to develop functional foods according to consumer expectations.
 
Major food companies have seized business opportunities
 
Rakuten Launches Sweets Days Chocolate
 
Sweets Days chocolate contains lactic acid bacteria, targeted to maintain intestinal health. Usually, lactic acid bacteria are difficult to survive under the action of stomach acid, but Sweet Days uses chocolate fat to wrap lactic acid bacteria, which can help them reach the intestinal tract.
 
The application of probiotics in chocolate is a new form, which does not require refrigeration and is more convenient, so that consumers can easily take in probiotics, rather than just yogurt.
 
Starbucks (Starbucks) Launches Refreshers Drink
 
Out of the traditional coffee attributes, Starbucks with the power of cross-border food functionalization, launched a new category of energy drinks "Starbucks Refreshers".
 
The "energy ingredients" such as caffeine, Korean ginseng essence and vitamin B6 extracted from unroasted Arabica coffee beans are added to the real fruit juice, and stevia leaf extract is used to replace some sucrose, paying more attention to nature and health.
 
Compile, Jane
References to Nutra Ingredients
 
In recent years, both market and academic studies have shown a rise in consumer awareness and interest in healthy and functional foods. Functional foods are increasingly accepted as part of everyday life. According to market research institutionsEuromonitorThe relevant data,2016The European functional food market value is estimated to be close380billion euros.
 
What are functional foods?
 
The "functional food" market is a segment of the food market.
 
According to the current state of food science, there is no consistent definition of the term "functional food. For most people, "functional food" is more of a marketing term.
 
Many in the industry believe that functional foods are products that provide "additional benefits. In fact, all foods in our lives have a certain function, but the functions and benefits provided by functional foods are higher than those provided by normal foods or preparations. Therefore, functional foods are often defined as "enhanced foods that can have potential beneficial effects on health when consumed as part of a diversified diet, and are safe to consume without professional guidance".
 
According to this definition, functional foods can also include the inherent healthy ingredients in fruits and vegetables (natural products); whole grains and fiber in certain breads and cereals and calcium in milk; vitaminsDFortified milk and vitaminsCfortified fruit juices (fortified products); margarines with phytosterol esters, prebiotics, probiotics (enriched products); and those produced by altering chicken feed (enhanced commodities) with increased omega-3The eggs.
 
Developing functional foods according to consumer expectations is key
 
A recent article published inAppetiteThe comments indicate that2020The global market value of functional foods and beverages in1920Billions of dollars.
 
FromPunjabi University Regional CentreThe head of a research team said that due to the increasing awareness of high blood pressure, cholesterol, high blood sugar, obesity and the risk of heart disease and cancer, more and more people are recognizing the role of food in maintaining health, increasing life expectancy and increasing health care costs.
 
At the same time, he also shows that although the growth rate of functional foods is fast, it is very challenging for food manufacturers to develop these food products because they need to ensure that these products and ideas meet consumer expectations.
 
According to the present investigation, the sociodemographic background, personal motivation, health consciousness and attitude towards functional food of consumers play an important role in the acceptance of functional food. Food manufacturers should learn to develop functional foods according to consumer expectations.
 
Major food companies have seized business opportunities
 
Rakuten(Japan Lotte) launchedSweets DaysChocolate
 
Sweets DaysChocolate contains lactic acid bacteria, located to maintain intestinal health. Usually, under the action of gastric acid, lactic acid bacteria are difficult to survive,Sweet DaysUsing chocolate fat to wrap lactic acid bacteria can help them reach the intestines.
 
The application of probiotics in chocolate is a new form, which does not require refrigeration and is more convenient, so that consumers can easily take in probiotics, rather than just yogurt.
 
Starbucks(Starbucks) LaunchRefreshersDrinks
 
Out of the traditional coffee attributes, Starbucks with the power of cross-border food functionalization, the introduction of a new category of energy drinks"Starbucks Refreshers”。
 
Caffeine, Ginseng Extract, Vitamins from Unroasted Arabica Coffee BeansB6Such as "energy ingredients" added to the real juice, and Stevia leaf extract instead of part of sucrose, more natural, healthy.
 
CompileJane
ReferencesNutra Ingredients
[Exhibition Information Recommendation Details]]
Show keywords:
Health products, nutrition products, special medical formula food, Guangzhou health products exhibition, Guangzhou food exhibition, probiotic products, organic food, children's nutrition, maternal and child health food
 
Exhibition introduction:
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
 
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
 
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.
 
Key words: medicine and Health Products Exhibition Health Nutrition Exhibition Health Products Exhibition Pazhou Health Products Exhibition Guangzhou Food Exhibition Guangzhou Health Products Exhibition Guangzhou Food and Health Products Exhibition Health Products Exhibition Health Products Investment Agency Investment Agency Investment Agency Investment Agency Investment Agency Investment Agency Health Products Nutrition and Health Products Exhibition China Health and Nutrition Exhibition Guangzhou Health Products Exhibition Health Products Exhibition Health Products Exhibition Health Products Exhibition Health Products Exhibition Health Products Agency Investment Agency Guangzhou Health Products Exhibition Health Products Exhibition Health Products Exhibition Health Products Exhibition Health Products Exhibition Health Products Exhibition Investment Agency Investment Agency Guangzhou health Exhibition Guangzhou Pazhou Exhibition Guangzhou Health Products Agency Drug and Health Products Exhibition December Guangzhou Health Products Exhibition Guangzhou Health Products Exhibition Health Products Exhibition Health Products Exhibition December Guangzhou Health Products Exhibition Health Products Exhibition Health Products Exhibition Drug Fair Health Products Agency Exhibition NHNE China Health Industry Expo Drug Fair China Health Products Exhibition Guangzhou Drug Fair Drug Fair Health Products Exhibition China Health Products Exhibition