Current Situation and Development Trend of Functional Food in China

Food is a necessity for human survival. With the rapid development of the food industry and the improvement of people's consumption level and awareness of food, people's requirements for food are no longer just to provide nutrients necessary for metabolism and body growth, but to pay more attention to the role of food in regulating body functions and promoting health. People pay more and more attention to the impact of diet on their own health level, and the consumption trend has shifted from foods with good color, aroma, taste and shape to functional foods with reasonable nutrition and health functions.
1. The concept of functional food
The term functional food was first proposed by Japan in 1962. At present, it is called different from country to country. Some are called healthy food, nutritious food, and some are called improved food. In our country, it is called functional food or health food. According to the "Health Food Registration Management Measures" promulgated in 2005, functional foods refer to foods that claim to have specific health functions or for the purpose of supplementing vitamins and minerals, that is, they are suitable for specific people to eat, have the function of regulating the body, and are not Food that aims to treat diseases and does not produce any acute, subacute or chronic harm to the human body.
Functional foods have undergone three generations of development. The first generation of functional food is based on the composition of the base material to infer the function of the product, without verification, the lack of functional evaluation and scientific. The second-generation functional food refers to the fact that it has physiological regulation function after animal and human experiments. The third-generation functional food is based on the second-generation functional food, further study of its functional factor structure, content and mechanism of action, to maintain the existence of physiologically active ingredients in food in a stable form.
2. The development status of functional food in China
The development of functional foods in China has gone through the following stages:
(1) Initial stage (early 1980 s-late 1980 s): Health food is mainly tonic, and most of it is medicinal wine with wine as the carrier.
(2) Growth stage (late 1980 s-early 21st century): With the rapid development of the domestic economy, health care has gradually become fashionable, and the health food industry has entered a stage of rapid growth.
(3) Confidence crisis stage (2001-2003): The health food industry has experienced continuous negative events, consumers' trust in health food has been declining, and the health food industry has fallen into a temporary crisis.
(4) Renaissance and development stage (2003-present): SARS in 2003 allowed consumers to re-establish their confidence in health food, and the demand has greatly increased. At the same time, foreign health food giants have entered direct sales with a high profile, and the entire industry has entered a stage of rapid development. The output value of the industry was 30 billion yuan in 2003, increased to 40 billion yuan in 2004, and exceeded 50 billion yuan in 2005. The compound annual growth rate in recent years is more than 20%.
Since the development of functional food in China, it has a certain scale, and it has gradually been concerned and favored by consumers. At present, the development status of functional food in China has the following characteristics:
The number of 2.1 enterprises is large and the scale of enterprises is increasing.
Although the overall scale of health food enterprises in China is small, this problem is gradually improving. Data show that by the end of 2010, there were about 2000 health food enterprises in China, with 1.45 of large enterprises with a total investment of more than 0.1 billion yuan, 38% of medium-sized enterprises with a total investment of 50 million yuan to 0.1 billion yuan, 6.66 of enterprises with an investment of 1 million yuan to 50 million yuan, 41.39 of small enterprises with an investment of 100000 yuan to 1 million yuan, and 12.5 of workshop enterprises with an investment of less than 100000 yuan, the proportion of large and medium-sized enterprises is increasing year by year.
The number of 2.2 products is large and the variety is rich.
As of August 31, 2010, the State Food and Drug Administration has approved a total of 10606 health foods, including 9971 domestic health foods and 635 imported health foods. In the first July of 2010, China's State Food and Drug Administration approved a total of 427 health foods, including 115 nutrient supplements and 312 functional foods. In China, there are mainly plants, animals, fungi, probiotics and bioactive substances in the raw materials of health products, and the types of health products are relatively rich.
2.3 new product development fruitful
In recent years, the number of new products has increased very rapidly. According to data from the website of the State Food and Drug Administration, in 2010 alone, the number of approved new health foods reached more than 550. A considerable part of them are new products developed with functional sugars (alcohols) such as fructooligosaccharides, isomaltose, galacto-oligosaccharides, erythritol and other functional sugars (alcohols) as ingredients.
2.4 product quality continues to improve
The state and enterprises have realized the importance of product quality. The government has set up special research projects to increase financial and policy support for health food; enterprises have increased investment in technology research and development, through industry-university-research cooperation research, or learn from or introduce foreign advanced Technology has overcome a number of technical problems; at the same time, the government has also strengthened the supervision and management of health food, which has significantly improved the quality of health food.
Rapid 2.5 development, market demand continues to improve
China's functional food industry is in a stage of rapid development. In 2009, the annual output value of functional food was 100 billion yuan, and the sales volume has leapt to the second place in the world. In May 2010, the import and export volume of functional food was 28.88 million US dollars, up 55% year on year.
While developing rapidly, market demand continues to increase. Due to the increase in the incidence of obesity, sub-health, and geriatric diseases, as well as the increase in sub-health conditions, scholars and the public pay more attention to the relationship between diet and health. Modern science has clarified many food ingredients that are beneficial to human health, as well as the relationship between the occurrence of various diseases and diet, making it possible to achieve the goal of health by improving dietary conditions and exerting the physiological regulation function of the food itself, and the people have gradually Realize this, and hope to achieve the purpose of health through diet therapy, so the demand for functional foods continues to increase.
2.6 State Support Increases
Chronic disease prevention has been included in the national "Twelfth Five-Year" goal plan and has become the primary goal of preventive medicine in my country. The new medical reform plan puts disease prevention and control in the first place. This shows that the government has fully realized the importance of "preventive treatment of disease" and will continue to increase investment in public finance and human resources in this regard. 20% of the 850 billion yuan will be used for public health education, and the improvement of national health quality It will be reflected in the substantial increase in health awareness and the increase in health care consumption budget. This shows that the state's support for health food is increasing.
Six 2.7 Problems to Be Solved
As mentioned above, China's functional food is in the stage of rapid development, and it is in this stage that there are still a series of problems to be solved in the development of functional food.
(1) The distribution of consumption areas is uneven: the main areas of health food consumption in China are concentrated in economically developed provinces and cities such as Beijing, Shanghai, and Guangdong, and the distribution of other regions is very small.
(2) Product category concentration: The products are mainly concentrated in immune regulation, detoxification and beauty, brain and intelligence, weight loss, kidney and other aspects. There are few health products related to some sub-health diseases with high incidence, and most of them are still in the research stage.
(3) The scale of the enterprise is small and the investment in research and development is not enough. The proportion of listed companies is relatively small, and enterprises still need to improve in terms of financial strength, innovative technology and marketing model.
(4) product quality is uneven. The quality of some large enterprises is guaranteed, but there are also some enterprises that need to improve their product quality.
(5) the challenge of foreign brands. Foreign brands of health care products to enter the Chinese market, local brands are facing fierce competition.
(6) The functional evaluation system needs to be improved. A more scientific and strictly prohibited functional evaluation system needs to be further completed.
3. The development trend of functional food
3.1 products are more targeted
First of all, product development is becoming more and more targeted, and companies are paying more and more attention to developing different functional products for different groups of people. According to the individual age, gender, diet, gene, health status, physiological active level of different, to provide exclusive personalized nutrition and health solutions. Secondly, the efficacy of the development of functional food is also more targeted. For example, Baolingbao Biological Co., Ltd. specially developed biqi Runsheng products for moistening intestines and defecation are successful models.
3.2 third-generation functional foods become the focus of research
The efficacy has been confirmed by animal and human experiments. The structure and mechanism of functional factors are clear, the content is clear, and the active ingredients can maintain physiological activity in food. The third generation functional food will be recognized by consumers. The development of such products will be the key direction of functional food research and development in the future.
3.3 make full use of traditional plant extract resources.
Give full play to the advantages of Chinese medicine and food homology, and develop traditional plants with good medicine and food homology, such as Ginkgo Rhodiola rosea, ginseng, etc., so that these functional effects are widely recognized resources are becoming the source of raw materials for the development of functional foods. Study the functional factors, directly use these raw materials to develop functional foods, or extract functional ingredients from them, and add them to other foods to develop new functional products.
3.4 health care knowledge and health concept publicity has become the focus
With the development and maturity of health care products manufacturers, product sales and consumption no longer rely solely on advertising to attract consumers, but more spread health knowledge and health concepts, so that consumers can choose suitable health care products through their own health care knowledge. A number of functional ingredient enterprises in Yucheng, China's functional sugar city, have played a good exemplary role in this respect. In particular, Baolingbao Biological Co., Ltd., the flagship enterprise of functional sugar, has established a functional sugar exhibition hall, health experience hall and other popular science health education bases, with the dissemination of health knowledge as the main content, It has played a good role in guiding consumers to correctly and scientifically understand and apply health products.
3.5 management more standardized
Government regulation and the industry's own management have become more standardized. A series of important regulatory documents, such as the Food Safety Law and the measures for the Administration of Health Food Registration, have been promulgated one after another, and the Chinese government has gradually increased the supervision of the health food industry; at the same time, with the development of the industry itself, the enterprise itself is also developing towards standardization, which will promote the whole industry to become more and more standardized.
4. The development prospect of functional food
With the acceleration of the pace of life and the improvement of living standards, the number of people suffering from obesity, coronary heart disease and diabetes is increasing, and sub-health problems are highlighted. Under this background, functional food will be more and more welcomed by consumers. The rapid development of China's economy also provides an economic guarantee for consumers to purchase functional foods. Therefore, the coming period will be the golden stage of the development of functional food, and functional food will highlight its unique charm and play an important role in promoting the health of the whole people.
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Exhibition introduction:
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.
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