Japanese Fungal Functional Food in Raw Material Market

Fungi not only as fresh food has a rich history of eating, many fungi have a large number of immune activation and other rich research data, in recent years as a healthy food raw materials by the market attention.
In the European and American markets, the popularity of functional fungi as a "super food" with rich nutritional value has risen sharply, and the aftermath has also been transmitted to the Japanese market. Consumer awareness of "intestinal flora activity = immune activation" continues to increase, and fungi rich in β-glucan are also sought after.
While constantly enriching the evidence of "immune activation function", raw material manufacturers are also expanding the scope of appeal to meet the diversified market demand. At present, some progress has been made in "improving liver function", "improving brain function" and "women's health". Some manufacturers are also actively applying for relevant functional labeled foods.
Super food new role re-evaluation, hydrangea to promote the market
The functional fungal raw materials circulating in the field of health food include not only traditional fungi such as Cordyceps sinensis and Ganoderma lucidum, but also Hericium erinaceus, Hydrangea, Cordyceps militaris, Antrodia camphorata and so on. The kombucha tea, which is popular in Europe and America recently, also comes from the kombucha fungus.
Most of the fungi are rich in beta-glucan, vitamin D, dietary fiber, "immune activation", "inhibit the rise of cholesterol values", "whole intestine" and other functional demands of the commodity market. The main sales channels are doctor recommendation channels, Hanfang Pharmacy, drug stores, etc.
Fungal raw materials in Japan's health food industry, after the matsutake matsutake incident in February 2006, the market situation is very bleak. In recent years, the light has reappeared. The background is that in the US market, fungi as a "super food" popularity has risen sharply, but also affected the Japanese market, in which hydrangea has become the driving force to promote the market.
(* Agaricus Matsutake Incident: In 2006, the Agaricus Matsutake health food sold by Kirin Health Food Company was confirmed to have a role in promoting the development of cancer, causing a great shock in the market and a rapid decline in the fungal market. The reason was the use of Chinese-made Agaricus Matsutake raw materials with excessive heavy metals, which also led to the Japanese market questioning the Chinese-made raw materials.)
In the Japan Super Food Association's trend forecast for the first half of 2018 released in November last year-the Japanese Super Food Ranking, the INTERTRADE company's "IT Hydrangea" ranked first. According to research by Tokyo Pharmaceutical University, the β-glucan content in Hydrangea is more than 40%, which is currently the organism with the highest β-glucan content.
Affected by this, Hydrangea has gained the attention of Japanese domestic and overseas markets, orders from raw material suppliers have continued to increase, and the tablet warehouse industry has continuously accumulated nutritional analysis and research data on healthy food, and the cultivation volume has also expanded by more than 2 times. There are also companies that use lactic acid fermentation to improve the functionality of hydrangea, and related dietary supplements went on sale last spring.
Immunization demand 20 billion yen market
In addition to the role of superfoods, the traditional functional "immune activation" of fungi has also attracted much attention. Dentsu's health care team to implement the "consumer awareness survey for functional labeling food", eating healthy food most hope to achieve the functional effect of the project, "support for healthy immune function" last year, the year before last is ranked first. Japan's national NHK TV program "Human Body" and the broadcast of health programs by private TV stations also promote consumers' attention to immunity. The person in charge of the development department of large-scale fungal enterprises introduced that "as a result, the fungal market that appeals to immunity has also been promoted 」.
The channels for eating fresh fungi have also been strengthened, and enterprises related to various fungi continue to strengthen the accumulation of functional data and explore the application of healthy food.
According to the statistics of the Japanese Forestry Agency, the production of mushrooms in Japan reached 237 billion yen (about 14 billion yuan) in 2015. Excluding raw food, the market size of Agaricus blazei, Ganoderma lucidum, Cordyceps sinensis, etc., which are used in health food and dietary supplements, is estimated to be about 20 billion yen (1.2 billion yuan) based on terminal sales.
Progress in the field of functional labeled foods
Action on obtaining functional labels is also being strengthened. In Japan, it is very difficult to label "immunity" related to the United States and Europe. Now it can only be used as a label for individual health promotion. The accepted fungi are only Flammulina velutipes extract (polymer of vegetable chitosan, β-glucan and complex sugar) of RICOM Company, which can label "promoting body fat (visceral fat) reduction. There are also some manufacturers committed to clinical research in order to obtain functional labeling of appeals other than immunity.
Golden Biotech Company has made progress in the development of Antrodia camphorata as a functional labeling raw material, implemented clinical trials related to "improving liver function" and "anti-obesity", and is expected to apply for functional labeling food this year.
INTERTRADE the company's joint research on Hydrangea extract, in the development of a new type of estrogen rich in the activation of female hormones, clinical evidence is also accumulating.
Recently, Jiangsu Kangneng Biology, a Chinese Cordyceps militaris enterprise, also came to Japan to participate in the 2018 Japan Health Food Raw Materials and OEM Exhibition, dedicated to promoting large-scale cultivation of Cordyceps militaris powder, extract, Phellinus igniarius powder and other fungal raw materials. The Chinese Academy of Sciences published in the industry authoritative magazine "THE Cell" paper on the "anti-cancer substances cordycepin and pentostatin in the body of the synthesis, the principle of action", aroused the market response.
In addition, its application in the field of cosmetics is also very active. Professor Shi Yuanheng of the Department of Agriculture of Tottori University mentioned in October last year that the substance isolated from Jieli Mushroom (an edible fungus also found in northeast Neolentinus lepideus) has the effect of inhibiting tyrosinase activity. Gao Yan, a cosmetic raw material company, went on the market in January this year with cosmetics derived from mucin from Pleurotus ostreatus.
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Exhibition introduction:
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.
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