China's beverage industry will enter a healthy "small" era!
Due to the weakness of the entire national economy and the changes in consumer consumption habits, the growth rate of China's beverage market has been adjusted from more than 20% in the past three decades to about 10%. Although the fundamental factor of consumption-driven industry development has not changed, it has become an indisputable fact that the growth rate has declined and stabilized at a low speed, this also puts forward a new proposition for the long-term development of the current industry-where will it become the next outlet of the beverage market?
There are people where there is a market, may wish to explore the basic situation of the current beverage market from the perspective of "people.
On the one hand, after bidding farewell to the era of material scarcity, the consumption structure of residents has changed, the consumer market has been further subdivided, and the concept of healthy life has received more and more attention; on the other hand, the post-80s, 90 s, and 00 s have become the main force in the consumer market. They can play cool, sell cute, and fight for beauty. These personalized labels have become the objects that companies have to study.
In addition, China has accelerated its entry into a "super-aging" society. In the face of the elderly population over 60 years old who will break through the 0.3 billion in 2025, the beverage market needs to accelerate its layout.
When it comes to the changes in the consumption structure, the most significant thing is that carbonated drinks are becoming less and less popular, and even labeled as "unhealthy". In contrast, the main healthy and innovative beverages such as plant protein drinks and compound fruit juice drinks are quietly rising, and are getting more and more attention from the market. In terms of consumer groups, whether it is the nickname bottle and music bottle launched by Coca-Cola to save market share, beverage products that are constantly segmented in different consumer groups and consumer occasions, including more emotional product experiences such as production image, packaging and taste, will become an important consideration in the future consumer market.
In terms of enterprises, with the gradual weakening of the market and channel control of big brands such as Wahaha, Uni-President, Kang Shifu, Coca-Cola and Pepsi, it provides opportunities for the rise of many emerging brands,.
Secondly, although China has entered an aging society, the current consumer of the beverage market is still a young group, and the elderly market has not been paid special attention.
Consumption upgrading drives industrial transformation. For China's beverage market, it has entered an era of blooming flowers. On the one hand, health is the main theme, but consumers pay more attention to the specific performance of health rather than the empty macro concept, which is also the inevitable result of market refinement.
On the other hand, the "big" era of imitation has passed, and the small era of beverages has also come. Beverage brands with small brands, small categories, and small emotions will be popular, reflecting the core demands of consumers.
In short, in the future, whoever knows more about consumers and who can seize market opportunities will rise to the top.
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The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.
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