The arrival of the era of beverage 2.0 health, quality into the biggest bright spot
Economic Daily-China Economic Net, Changsha, October 26. Under the trend of consumption upgrades, a healthy lifestyle has replaced the single value of the product itself. More and more people are pursuing the ultimate quality of consumption experience within the scope of payment.
"Industrial mass production of beverages has made large-scale beverage enterprises. Many beverages now begin to involve scene marketing. In the future, it may not be all the needs of everyone, but to accurately meet a group of consumers who have the ability to consume, love life and believe in light luxury." Xiao Zhuqing, general manager of Shandong mild wine group, believes that beverages have entered the 2.0 era, which is characterized by more emphasis on quality and guiding consumers to live a quality life.
And in this kind of life, spicy and greasy diet, too much entertainment, will bring uncomfortable feelings. "We have reached a certain level of consumption. In the future, everyone will attach great importance to health and green." Li Conglong, founder of Jianweibao Group, said in an interview with a reporter from Economic Daily-China Economic Net that due to the misuse of additives and thickeners, everyone generally has a weak sense of trust in the food and beverage industry. In order to guide the public to eat healthily and drink at ease, he and his team have developed a pure natural zero-additive beverage-Jianwei Bao, which focuses on the concept of strengthening stomach.
"We have to eat every day, and the food Chinese eat is more miscellaneous, spicy, salty and greasy, and drinking habits can also damage the stomach over time. So we want to study this product based on the stomach." Li Conglong said that adhering to the concept of homology of medicine and food, Jianweibao uses natural high-quality herbs as raw materials, and lays out the entire industrial chain to implement traceability to ensure food safety.
"Ingredients such as figs, tangerine peel, pomegranate, and citrus, as recorded in the Compendium of Materia Medica, are all good for the stomach." Li conglong said that they have nearly 300 mu of hawthorn plantation in Yimeng mountain. they have made the layout of the whole industrial chain from planting raw materials to processing industry to downstream distribution. The cultivation, refining and processing of every raw material for every product in the entire industrial chain can be traced back. In order to conform to the international health trend, the sugar content of Jianweibao is only 1/3 of that of ordinary drinks.
According to Li, the top R & D teams from Shanghai and Taiwan have developed Jianweibao products after more than a year of repeated experiments, and obtained qualification certificates in Shanghai and Suzhou, Beijing. At the same time, Jianweibao chewable tablets and super concentrated liquid developed for different groups of people have also been oriented to catering channels in Shandong, Jiangsu and Shanghai.
"I have been a financial manager for ten years, and I have a great ambition to work in the food industry. I hope to lead a trend of health and do a good job in health for consumers." It is understood that last month, Jianweibao Group held China's first stomach nourishing season, which is intended to guide everyone to pay attention to health, further enhance the concept of healthy eating, and pay attention to reasonable daily eating habits.
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Health products, nutrition products, special medical formula food, Guangzhou health products exhibition, Guangzhou food exhibition, probiotic products, organic food, children's nutrition, maternal and child health food
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.
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