Challenges and opportunities coexist in the nutrition and health food industry, will break out new market potential!
Today's society is facing problems such as the aging of the population, the frequent occurrence of chronic diseases, and the aggravation of malnutrition. Consumers' demand for the nutrition and health functions of food is becoming more and more extensive and urgent, and the focus has changed from safety to nutrition and health. Nutritional health food has broad development space and huge market potential.
"The formulation of the Healthy China Strategy and the National Nutrition Plan (2017-2030), the gradual improvement of the relevant policy system, the consumer demand for nutrition and health care, and the huge market consumption potential ...... These are all opportunities for the development of the nutrition and health food industry, but the development of the industry still faces challenges such as low public and clinical awareness and insufficient scientific and technological innovation capabilities." On October 25, at the "2018 China Food Industry Development High-level Forum", Liu Xuecong, secretary-general of the China Nutrition and Health Food Association, said.
Nutrition and health consumption demand is extensive and urgent
"with the rapid development of China's economy, people's food consumption demand has changed to nutrition and health, from 'some food, full eat' to'eat safely, eat healthy', and even solve the disease problem and realize the function of health care through 'eating." Liu Xuecong said that special dietary foods have the characteristics of high technology content, high production technology and equipment requirements, high social attention, and high added value. Among them, health food is based on vitamins, minerals, dietary supplements as the main supplement ingredients, long-term use of products with certain health functions. The special medical food is the patient's special diet supply, its core attribute is to meet the nutritional needs, improve the nutritional status, alleviate the disease state, promote the rehabilitation of the disease. Special dietary foods such as health foods with health care functions and special medical foods that play a role in nutritional support will become a foothold for the transformation and upgrading of the food industry in the future.
Liu Xuecong introduced that the nutrition and health food industry and market are huge. At present, there are 2300 health food production enterprises in China, with more than 6 million employees. The total number of domestic health food approvals exceeds 17000, and nearly 700 registered products. With the development of cross-border e-commerce, the e-commerce of imported health food shows a rapid growth trend. The development of the health food market has also promoted the introduction and improvement of relevant policies. There are more than 100 laws and regulations involving health food, mainly involving raw materials, functions, registration, production and operation licenses, labeling, advertising review, import and export, cross-border e-commerce, etc. Basically cover the whole chain in all fields. "The improvement of the management system provides a policy guarantee for the nutrition and health food industry and lays the foundation for industrial development." Liu Xuecong said.
Yang Yongtan, a researcher at the COFCO Nutrition and Health Research Institute, said that today's society is facing problems such as the aging of the population, the frequent occurrence of chronic diseases, and the aggravation of malnutrition. Consumers' demand for the nutrition and health functions of food is becoming more and more extensive and urgent, and the focus has changed from safety to nutrition and health. He believes that nutrition and health food has broad development space and huge market potential. At present, the development of food for special groups is a hot spot in food science, such as infant food, elderly food, health food, special medical food and so on. He added, "The change in consumption concepts is the driving force for the development of the industry. Consumers are more and more willing to pay for health care, and the willingness to consume health food has increased significantly."
Liu Xuecong also said that the promotion of nutritional and health foods for health functions provides a strong support for the development of the industry, and such products have shown positive hygienic effects from clinical use to health recovery.
Nutrition and health food industry faces three major challenges
Liu Xuecong said that although the development of the nutrition and health food industry faces many market opportunities, it should also be noted that China's per capita nutrition consumption is still very low, and the nutrition and health food industry still has a lot of room for improvement.
He believes that China's nutrition and health food industry faces three major challenges. First, the institutional level is still being tested. Compared with general food, the stability, cohesion, effectiveness and encouragement of innovation of the policy have a greater impact on the food industry for special diets. Secondly, consumer awareness of nutritional health food is low. Many people choose health food blindly, coupled with some health food fraud and false propaganda, cast a shadow over the industry. Third, the application of special medical food in medical institutions is very limited, and the value of special medical food has not been paid attention.
"The public still lacks a scientific understanding of nutrition. For example, obesity is always considered to be overnutrition. In fact, many obesity is caused by unbalanced nutrition and is caused by the lack of certain nutrients in the body." Liu Xuecong explained that the problem of unbalanced dietary nutrition in my country is serious, and the problems of overweight and obesity have become increasingly prominent. He suggested that if the patient is determined to be malnourished through nutritional screening, but the gastrointestinal function is normal, nutritional support through normal gastrointestinal digestion should be promoted, and parenteral injection of nutrients is not recommended. "Now some hospitals do nutrition screening for patients, which is a great progress, but 80% of the nutrition supplemented by malnourished people is obtained through parenteral nutrition injection, such as injection of nutrient solution, amino acid, protein, etc."
Some enterprises in the development of nutritional health food is faced with the confusion of regulations and standards. He Yulun, chief operating officer of Shanghai Litong Biochemical Products Co., Ltd., said that he was confused about how to apply the new ingredients and how to declare new resource food materials. For example, coffee berry contains anthocyanins, chlorogenic acid and no caffeine. Scientific research shows that it has many functional effects. Elastin is found in natural food materials such as fish skin and pig skin, but it is not clear whether the extracts of these ingredients can be added to health food and how they are reflected in the food ingredient list.
Scientific and Technological Innovation is the Supporting Point of Industrial Transformation and Upgrading
"Scientific and technological innovation is an important support for the nutrition and health food industry to meet the challenges, transformation and upgrading." Jia Jianbin, technical director of COFCO Nutrition and Health Research Institute, said that the development of the industry requires the upgrading of technology and the integration with other disciplines. Scientific and technological innovation should permeate every link of the industrial chain, and enterprises should strengthen basic research and increase investment in research and development.
"If you want to innovate, you must increase investment in research and development." He Yulun said that Litong biochemical products Co., Ltd. has developed 4000 or 5000 kinds of products, more than 1000 kinds of products are on the market, and more than 100 research projects are carried out every year. He introduced the innovative idea of the enterprise-the research and development of new products starts from the biochemical basis of healthy functions, according to the classification of organs and tissues, directed development by a special team, scientific demonstration first, short and fast screening of various conformations, and formula design based on functional requirements. The new products developed in this way are often safe and meet the market demand, which is conducive to sustainable development.
"When developing new health food formulas, companies must ensure safety, meet regulatory requirements, and ensure the stability of the formula, which can meet the requirements of processing, storage and transportation." He Yulun stressed.
Source: China Medical News
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