Sugar-free, natural flavor water is becoming more and more popular, especially in the children's beverage market!
In order to better cater to the latest consumer trends and make products more attractive to consumers on the shelves, beverage companies need to adjust their products in a timely manner in response to market changes.
British Perfectly Clear has recently rebranded its brand with a range of new products. Another important factor in the brand's rebranding is the important strategy it has developed to meet the growing market demand for low-calorie and sugar-free soft drinks.
For the children's market, 330 ml bottle PET bottle is adopted with special bottle cap designed for children. The new range comes in three flavors: blackcurrant and apple, strawberry and orange. The product has no artificial colors and is sugar-free.
Speaking about the new range, the company's marketing director, Katerina Gilbert (Katerina Gilbert), said: "After a series of product reinvention and success, the new range is now aimed at the children's beverage market, and the new outer packaging is very popular with children. In the soft drinks market, consumers are increasingly concerned about sugar content, especially in the children's beverage market."
The person in charge said: "In view of the sugar tax and the hot summer weather, parents are actively looking for sugar-free and delicious drinks so that children can drink enough water."
The pure flavor system provides delicious hydrates, contains beneficial nutrients, and is sugar-free. This new product shape makes our brand vibrant and attractive.
In 2016, the company introduced a new coconut-flavored water, thereby expanding the product's sales.
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The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
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