Chinese consumers are more willing to pay for healthy food


With the continuous improvement of living standards, Chinese consumers have more and more special needs in diet, including food that is organic, low-fat, low-carbohydrate, free of allergens, and other personal preferences. According to the Nielsen Health and Food Ingredient Opinion Survey, about 70% of respondents have specific dietary needs, and they will control or refuse to consume certain foods or ingredients, which is higher than the global average (64%). In addition, 82% of respondents are willing to spend more money on food that does not contain undesirable ingredients, which is also higher than the global average (68%).
 
"Consumers want to be able to reduce their dietary concerns, but they can't do that on their own. Food manufacturers need to take into account groups that are sensitive to food or have special dietary needs, and retailers need to sort food properly and put it on the shelves to meet the needs of more specific consumer groups." Nielsen Greater China President Yan Xuan said. "This is a good business opportunity for food manufacturers and retailers, but even in a single market, health strategies cannot be formulated across the board. Manufacturers and retailers should pay attention to high potential areas, tap the consumption power of these consumers, and design their ideas and products accordingly."
 
In recent years, Chinese consumers have become increasingly health-conscious, paying more and more attention to the various ingredients in their diet (79%). Overall, consumers prefer foods that are low in fat (35%), low in carbohydrates (35%), low in sodium (35%), and low in sugar (23%), and want to see more all-natural (67%), organic (55%), and non-GMO (52%) foods. The ingredients most hated by consumers are artificial food additives, such as artificial flavors (73%), preservatives (73%), colors (71%), sweeteners (58%); Consumers also hate hormones or antibiotics in animal products (63%) and genetically modified ingredients (57%).
 
Consumers refuse to buy foods containing certain ingredients for fear that they may harm their health. The reason consumers buy specific products is to promote health through diet and treat things as "natural medicine". About 73% of Chinese consumers say they regulate their diet to prevent health problems such as obesity, diabetes, high cholesterol and high blood pressure.
 
Consumer demand for healthy food has created new business opportunities for food producers and distributors. About 77% of Chinese consumers say they trust companies with transparent food production processes (73% in the global index);70% of respondents prefer to patronize stores that provide more food choices and meet special dietary needs (57% in the global index). However, this demand from consumers has not been fully met, with only 40% of respondents expressing satisfaction with the current selection of healthy food categories on the market.
 
"The pursuit of health and safety is a major trend of consumption upgrading. Nielsen's survey shows that safety (63%) and health (58%) have become the most important criteria for consumers to measure goods. With the advancement of urbanization, the growth of the middle class, the improvement of people's living standards and the gradual emergence of young people as the main force in the market, price is no longer the most critical factor, quality and health are the most important. Therefore, businesses should recognize this trend and formulate targeted strategies." Yan Xuan believes that "Chinese consumers want to buy food that is more conducive to their own health, but they need food manufacturers and distributors to provide more healthy choices and jointly create a healthy diet environment."
 
Reprinted from: Nielsen Market Research
 
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Show keywords:
Health products, nutrition products, special medical formula food, Guangzhou health products exhibition, Guangzhou food exhibition, probiotic products, organic food, children's nutrition, maternal and child health food
 
Exhibition introduction:
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
 
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
 
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.