Natural food: a way of life, not a trend
Source: Foodaily Translation
What are the common points between the poor-looking produce, plant pigments and the original diet (Paleo Diet)?
All three are part of the "support for natural foods" trend that is sweeping North America. For decades, the way food is grown, processed, packaged and sold has been subject to increasing biotechnological intervention, and now more and more customers are eager to return to their diet to a simpler time.
More than most, proponents of the popular "Paleolithic" or "primitive" diet want to return to a simple diet, suggesting that people eat and exercise like our cave-hunting ancestors. They advocate the hypothesis that today's industrial agriculture and the resulting sedentary lifestyle are responsible for the recent prevalence of obesity and related diseases.
So our diet should choose fruits, vegetables, nuts and meat, while leaving out grains, dairy products, refined sugar and legumes. The whole idea may sound strange, but Amazon has more than 2500 books on the diet -250 of them have been published since last spring alone-and Google searches have yielded 29 million relevant results. Recent studies have shown that this diet can reduce blood sugar by lowering blood pressure and cholesterol levels and maintaining insulin levels, thus having a very beneficial effect on overall health.
Indeed, the advocates of primitive diets are only part of the natural food movement, although more natural food advocates would like to go back in time-but not to prehistory. In Canada, more than 71% of consumers use natural health products, and more than 77% believe that natural health products, including natural, organic and probiotic foods, can be used to maintain or promote health.
Decades-old habits such as traditional vegetable gardening, home canned and pickled vegetables, and buying fresh local food from farmers' markets are also an important part of today's natural food lifestyle.
Organic foods are a subset of natural foods
Equally important is the definition of "natural" and how it differs from "organic," a subset of natural foods described by many industry analysts as "the most dynamic and fastest-growing segment of the global food industry."
The Canadian Food Inspection Agency has neither a definition of natural food like organic food nor relevant certification standards, but natural food is generally understood as: less processed, no chemically synthesized substances, no artificial flavors or additives, as close to its "natural state" as possible ". Ironically, a study by BrandSpark International Company shows that despite the rapid growth and cleanliness of organic food, Canadians prefer food labeled "natural/natural" to food labeled "organic.
Key factors of development
Regardless of the label, growing consumer awareness and a rapidly growing aging Canadian population that is increasingly health and nutrition conscious are driving the growth of the natural foods market. A study released by the Canadian Organic Trade Association shows that Canada is the fourth largest organic market in the world, worth more than $3.5 billion per year. The research also shows that 58% of Canadians buy organic food every week, and organic food is an integral part of the identity label of most Canadians, which attaches great importance to ecological sustainability.
In April, the move by two major national retail chains to cater to this segment of the customer confirmed the importance of this market. Target announced the launch of the "Made to Matter" portfolio, a 120-product portfolio that combines natural, organic and sustainable products to enable consumers across the United States and Canada to obtain healthier and more sustainable food. The Wall Street Journal's MarketWatch blog noted that Wal-Mart also announced a partnership with Wild Oats to offer some organic foods at prices comparable to traditional products, which the company described as "an effort to drive the organic food market". Considering the growing Canadian market and consumer demand, this series of products is likely to be launched in Wal-Mart stores in Canada.
It doesn't matter if natural food is not perfect.
Today, many natural food consumers are willing to ignore the perfect appearance of produce on the shelf in favor of more natural and palatable foods. As published research shows, those perfect looks come at a price. The New York Times reported that, for example, many modern tomato varieties want to have a uniform shape and deep red color, and the only way to achieve this is at the cost of losing taste.
The purchase of unpackaged foods also attracts sustainable natural food supporters, many of whom know that unrealistic 'aesthetic standards' for food are responsible for 40% of food waste in Canada, resulting in economic losses of more than $27 billion.
Not surprisingly, natural foodies are equally picky about the processed foods they buy, meticulously reading labels and avoiding any substances that can't be accurately pronounced, including artificial colors and synthetic chemical preservatives. For example, they will choose apricots with a slightly earthy color over bright orange, because then they do not need to consume sulfites for color protection.
Food and beverage companies respond to consumer concerns
Natural food advocates are concerned about artificial colors and their potential link to ADHD in children, which has led companies in the United States and Canada to gradually stop using artificial colors and replace them with natural plant colors. With the emergence of a 350000-signature petition launched by the mother blog, Kraft recently removed two yellow pigments from three children's pasta products and replaced them with natural beta-carotene and paprika. Although more than 25000 activists are Canadian, Health Canada insists that the colors are legal and has no plans to remove them from the list of approved food additives. However, Loblaws, one of Canada's largest supermarket chains, recently announced that it would remove all artificial colors and flavors from its in-store President's Choice line.
In the beverage industry, consumer concerns about nutrition and health have led to a slow decline in soda sales since a decade ago. In 2013, soda sales fell three percent, the lowest since 1985. As consumers become increasingly concerned about its health impact and nutritional profile, Euromonitor expect to see only marginal gains in the soft drink category over the next five years in an increasingly competitive Canadian beverage market.
After soda, consumers instead drink pure and flavored water, low-sugar natural juices and mixed juices, while drinking energy drinks, premium coffee and ready-to-drink tea for caffeine. A recent column pointed out that consumers of these high-quality teas prefer low-sugar or sugar-free drinks with simple labels. As a result, sales of specialty and ready-to-drink teas are surging in Canada, as more and more consumers see it as a healthier option.
Packaging is also important.
It is worth noting that in addition to monitoring food purchases and ingredients, natural food supporters are also very concerned about packaging. They pay more attention to the packaging and natural protection of the products they buy-this is an environmentally responsible behavior.
This is why the use of cartons in the food sector continues to grow, as demonstrated at the International Natural Products Expo last March. Jeff Rubenstein, senior vice president of marketing at Vita Coco, pointed out: "When consumers first learned that Tetrabk cartons originated from sustainably managed forests, I believe this put a certain halo on our brand."
Natural food giant Pacific Foods also attributed the success of its products in the sustainable field to this carton product, as well as freshness. Ben Hummel, brand manager, said: "We only source the highest quality ingredients, and the Tetra Pak carton really helps us do that. It maintains the quality of these ingredients, minerals and vitamins, and locks in the fresh flavor, which no other packaging can do."
The cartons are mainly made of sustainably sourced cardboard, which is recyclable, lightweight, compact, low carbon emissions and low waste throughout the life cycle. More importantly, the filling carton uses an aseptic process, even if the food does not contain preservatives, it can be stored for up to a year. It is also a superior method of protection for the quality of vitamins and other ingredients that proponents of natural foods are deeply concerned about.
This is how nature is formed.
This is clearly a trend rather than a passing interest, given that consumers are gradually turning to foods that they perceive as more natural and that are healthier and more nutritious. So food producers must continue to work hard to attract supporters. In this case, they should consider every aspect of their supply chain, from their choice of fresh and natural ingredients, the processing techniques used to produce and protect the product, all the way to packaging. All of these factors influence consumer purchasing choices.
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The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.