How do niche products find niche markets? These natural food functional ingredients may give you the answer
Recently, Julie Imperato, marketing manager of food supplier Nexira, said that low fermentable oligosaccharides, disaccharides, monosaccharides, polyols (FODMAP)-friendly, vegetarian and flexible vegetarian foods are no longer a niche market, but have become an important food trend. Such claims are increasingly sought after by end consumers in the United States, the European Union and other countries in the world. Julie Imperato revealed that in order to strengthen its positioning for healthy and nutritious natural ingredients, it plans to launch new products in the next four years to enrich its product range.
New Functional Ingredients and Markets
It is understood that the company has two departments: the food department and the health department. So far, the company has introduced two new functional food ingredients, Instantgum Organic, a natural refined gum arabic, and Damar-EZ Organic, a specific flavor stabilizer. It is reported that both are produced by the company in its own factory. The former is used for beverages-thanks to its emulsifying and stability, and the latter is used for organic-flavored foods.
Imperato pointed out that these two ingredients are plant-based, and their application in food formulations is very simple. They not only meet the market demand for natural raw materials, but also meet the current consumer needs. Imperato believes that current consumers are looking for products that can provide more health benefits to the human body. For example, its fiber chewing gum is so popular because it helps with digestive health and has recently received FODMAP friendly certification.
Another important trend is that consumers are looking for products that are free of allergens such as gluten. According to Innova Market's Insights consumer survey data, food companies and consumers are increasingly interested in such products. In the past five years, the global penetration rate of gluten-free products has increased by 7%, from 6.5 in 2012 to 13.5 in the first half of 2017.
Although FODMAP-friendly foods are still relatively small, they are growing rapidly in the United States and Europe. In addition, while FODMAP foods are typically targeted at people with irritable bowel syndrome (IBS), they are also suitable for ordinary consumers with poor digestion.
An increasingly important area of health
Nexira has noticed a number of fast-moving health trends, such as healthy aging. In 2017, the company launched a joint health product FlexiGO specifically for healthy aging, which was displayed at the European Food Show. It is reported that the main ingredient of the product is South African Gentiana (Harpagophytum) extract.
In addition, at the American West Exhibition, the company also introduced a new plant functional raw material-Magnolia officinalis (Magnolia officinalis) extract. Magnolia officinalis is an important Chinese herbal medicine in the traditional Chinese medicine system, which has been used for thousands of years. Preclinical studies provide extensive evidence of benefits for joint health (by maintaining normal cartilage and bone tissue to relieve joint pain and comfort joints) and digestive health (by regulating the digestive system).
According to Nexira, the Magnolia Bark extract produced in France is water-extracted, and the standardized extract contains 3% magnolol and magnolol. The extract is suitable for use in capsules, tablets or stick supplement products. Imperato revealed that the extract of Magnolia officinalis came from a small part of the bark of Magnolia officinalis, which was stripped from the tree chips. Previously, Magnolia officinalis usually used Ali to relieve stress. Research by Nexira's science department found that it also has the function of promoting joint health and digestive health.
It is understood that Nexira will begin to carry out more research on gum arabic. In fact, it has carried out a lot of research on this component, and scientific research has become an important part of its industrial production. In addition, Nexira is still investing in gum arabic and fiber gum and has conducted new research to further its scientific knowledge of gum arabic and fiber gum.
At the American West Show, the company also announced other new products, such as Enostim natural male enhancer, and a product that can improve memory Cognivia. It is reported that the main ingredient of the product is sage extract.
Future development plan
Nexira is still focusing on gum arabic, and the gum raw materials it processes are mainly from Africa. It is reported that the company has been processing gum for more than 120 years and has established strong cooperative relationships with local farmers, local growers and African enterprises.
Imperato revealed that gum arabic is an interesting plant gum that grows widely in the vast expanse of Africa and helps to protect the environment. This is not only a natural organic food, but also a natural functional raw material, which brings income to local residents. The gum arabic it supplies is said to be organic-not all of them are certified organic, but no pesticides are used, which is a good selling point.
Consumers are increasingly keen on natural ingredients and natural products, and Nexira's sense is that nature is now mainstream. Consumers not only want the product to have a physiological benefit, but also to feel better, which is Nexira's goal.
Imperato believe that the new step of natural products, which are already organic, natural, transparent and sustainable, will focus on the health benefits of products. The company's next expansion target is still in the health market, but more about new product development and new scientific research.
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Health products, nutrition products, special medical formula food, Guangzhou health products exhibition, Guangzhou food exhibition, probiotic products, organic food, children's nutrition, maternal and child health food
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.