Under the health trend, food giants continue to use natural ingredients to change their faces
With the trend of healthy eating, General Mills (General Mills) and ConAgra (ConAgra), two American packaged food manufacturing giants, want to get rid of the label of "artificial manufacturing" and win back the hearts of consumers with pure natural raw materials.
General Mills announced last year that its breakfast cereal brand Trix will no longer contain artificially made ingredients and plans to completely transform into a pure natural cereal brand by the end of 2017. Trix, a brand that emerged in the 1950 s, has been marketing colorful cereal balls, but has used artificial colors and flavors, and now claims to use new natural alternatives, such as turmeric extract, annatto and blueberry juice to color cereal.
In addition to Trix, General Mills also has Cheerios gluten-free cereal, Totino pizza rolls, Yoplait yogurt and other brands, while brands familiar to Chinese consumers include Haagen-Dazs, Betty Wonderful Chef and Wan Chai Pier. With the pursuit of healthy food (low fat, high nutrition and no additives) by consumers in recent years, these processed foods are no longer as attractive as before, and artificial colors and flavors have become taboos on the ingredient list.
The pure natural food introduced by General Mills seems to be quite popular with consumers. In the quarterly report, sales of new formula grains in the United States increased by 3%. However, yogurt has not been selling very well, and General Mills is now stepping up the introduction of new organic milk products, including specialty drinks and snacks. According to Thomson Reuters analyst estimates, General Mills's quarterly revenue this year is 4.023 billion, down from last year's 4.042 billion.
ConAgra's performance is also not very good. Last year, net sales of all its brands were about $11.9 billion, and this year they are down to about $11.6 billion.
Sean Connolly, ConAgra's CEO, said that streamlining the company's business will help shift attention to the revitalization of old brands. After all, the restaurant chain Marie Callender's frozen mince pies, Slim Jim's jerky and Hunt's canned tomatoes bring in $7 billion a year in sales.
▲Hebrew National hot dogs 官网
Now ConAgra's jet cream brand Reddi-wip is also promoting its own "pure natural cream" with no hydrogenated oil and no artificial growth hormone. Hunt said his tomatoes are peeled with steam instead of chemicals. Hebrew's website National hot dogs also advocates "zero artificial addition" hot dogs because "the fewer ingredients on the ingredient list, the healthier the food."
Source: Curiosity Daily
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The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.