2017 China Green Food Industry Market Prospect Research Report (Simplified Edition)
Definition and Classification of 1. Green Food
1 Definition of Green Food
Green food in China is a general term for safe, high-quality and nutritious food with no pollution. It refers to the pollution-free, pollution-free, safe, high-quality and nutritious food that is produced according to a specific mode of production and is recognized by the relevant specialized agencies of the state to allow the use of green food marks. Similar foods are called organic, ecological or natural foods in other countries.
In many countries, green food has many similar names and names, such as "ecological food", "natural food", "blue angel food", "healthy food", "organic agricultural food" and so on. Since internationally, the protection of the environment and related undertakings have been accustomed to the word "green". Therefore, in order to highlight the good ecological environment and strict processing procedures of this kind of food, it is uniformly called "green food" in China ".
2. Classification of green food
green food classification standards:
LB-29: meat, poultry, game, gravy, aquatic products, canned, pickled and dried fruits and products, dried vegetables, eggs, milk and dairy products, edible oils and fats, sauces and edible fruits.
LB-30: yeast, seasoning spices, edible starch and its products, ice food, salt, soy sauce, vinegar, coffee and coffee substitutes, cocoa, tea, sugar, syrup, honey, bread, cakes, rice, flour and other cereal products, bean products, mustard, monosodium glutamate and other condiments; preparation of thick cream, meat tenderizer, household meat tenderizer, etc.
LB-31: unprocessed grains and agricultural products, living organisms, unprocessed fruits and dried fruits, fresh vegetables, etc.
LB-32 category: beer, mineral water, soft drinks and other non-alcoholic beverages, solid beverages, syrups and other preparations for beverages.
LB-33: Alcoholic beverages (excluding medical beverages).
Development Status of Green Food Industry in 2.
Over the years, green food has adhered to the idea of quality first and strict supervision, maintaining a sustained and healthy development momentum. Promote the concept of green production, build a green brand, and lead the upgrading of the "supply side" structure. Since the "Twelfth Five-Year Plan", the scale of green food enterprises and products has grown at a rate of 8.4 and 6.9 respectively. As of August 31, 2016, the number of green food enterprises has reached 10306, the total number of products is close to 25000, and the qualified rate of product sampling inspection has remained above 99%. Through the implementation of the mode of production, the consumption concept advocated, the brand image established, as well as the continuous improvement of the standard system, rigorous and standardized examination and control, and the practical strengthening of post-certification supervision, the consumer confidence of China's independent high-quality brands has been established. it has issued a correct guidance for the transformation and upgrading of China's food consumption, and led to the transformation of the concept of "demand side.
In 2016, the annual sales of green food reached 458.8 billion yuan.
3. green food industry has great potential for development
With the continuous improvement of the income level of urban and rural residents and the general enhancement of food safety awareness, the food consumption structure is accelerating the shift from quantity to quality, and the pursuit of "green, ecological and environmental protection" has increasingly become the basic orientation and selection standard of consumption. Green food is more welcomed by the majority of consumers, and the market demand is showing a trend of accelerated growth. China Business Industry Research Institute predicts that the market size will reach 635 billion billion yuan by 2022, and the future market size has great potential.
Favorable 4. policies help the healthy development of green food
With the development of agriculture and the whole national economy and the improvement of residents' living standards, food consumption has changed from subsistence type to quality type, and people have hope to consume green food. The development of green food is in line with the world trend of human pursuit of health and longevity and harmonious coexistence with nature. The development of green food is in line with the country's industrial policy.
"Supporting the development of green food" has been written into the Central Document No. 1 for many times. The Opinions on Accelerating the Construction of Ecological Civilization issued by the CPC Central Committee and the State Council have made overall arrangements for the development of green industries. The Fifth Plenary Session of the Eighteenth Central Committee of the Communist Party of China put forward five development concepts and further clarified the idea of green development. The development of green food is in line with the national strategic deployment of "green development, low-carbon development, and circular development", and in line with the development direction of modern agriculture of "efficient output, product safety, resource conservation, and environmental friendliness", and it has received more and more attention from governments at all levels. highly valued. The development of green food has been incorporated into my country's modern agricultural construction, sustainable agricultural development, agricultural product quality and safety improvement and other medium and long-term plans, and is closely integrated with agricultural standardization, industrialization, branding and other main work. Supporting policies in terms of incentive mechanisms have been continuously improved, and support has been continuously increased.
Problems in the Development of Green Food Industry in 5.
1, the relative level of development of the industry is not high, product structural contradictions prominent
From the perspective of the three green food industries (product processing depth), the development of the internal structure of the industry is uneven, the advantages of primary agricultural and sideline products are outstanding, the green food processing industry and the catering industry are underdeveloped, and the industrial structure is dominated by low value-added products. In recent years, although the structure of the green food industry has changed, it is still in a low-level stage in the industrial upgrading sequence. The primary industry of green food still has an absolute advantage, with primary products accounting for a large proportion, and the proportion of intensive processed products is relatively small. The industrial development mode shows obvious "extensive" characteristics. From the perspective of the structure of green food products, the structure and type of green food products in China are single. Among them, the proportion of agriculture, forestry and its processed products is large and gradually rising; followed by the relatively small proportion of livestock processing and beverage products, while the proportion of aquatic products with large market demand is small and the rising trend is not obvious.
Unbalanced regional distribution of green food industry
The regional distribution of the development of green food industry in China shows a strong development trend of "concentration" and "dispersion. Among them, the number of green food in the top ten provinces such as Jiangsu, Shandong, Heilongjiang, Liaoning, and Inner Mongolia exceeds 60% of the national total. The regional advantages of Anhui, Jilin, Sichuan, Fujian, Zhejiang, Hubei and other provinces are gradually emerging, while the distribution of other regions is relatively scattered. The regional distribution structure of the development of green food industry in China shows a dynamic trend, the production and operation are scattered, lack of unified planning, the development of clustering lags behind, and the spatial optimal allocation of industrial resources is not realized.
3. The scale structure of enterprises is dominated by small and medium-sized enterprises, and the advantages of industrial organization have not been fully utilized.
The number of green food enterprises in China is large and the production scale is small, so the enterprises can not obtain the scale effect and enhance the ability to resist risks. The degree of industrial organization and integration is low, there is a lack of enterprise groups that play a leading role, the advantages of industrialization are not obvious, and the ability of brand management is weak. The development of my country's green food industry has the extensive characteristics of "high-speed and low-efficiency" quantitative expansion. The small scale of green food production bases and enterprises directly affects the ability of leading enterprises to influence the development of industrial clusters, and ultimately affects the competitiveness of the green food industry. Improve.
6. to promote the development of green food industry investment proposals
1, innovative investment and financing system, and actively use all kinds of capital.
We will continue to deepen the reform of the investment and financing system, implement the investment autonomy of enterprises, standardize the investment behavior of the government, focus on supporting key projects in the development of the food industry, and arrange certain financial funds every year to support the development of green industrial clusters. Improving the policy system for credit guarantees for small and medium-sized enterprises and implementing the State's preferential policies for guarantee companies. Encourage qualified enterprises to go public and issue shares and debt financing. In the early stage of the formation of clusters, we should give full play to the role of private capital to support the development of non-public economy. To encourage and support the development of leading enterprises, the government should actively participate in the introduction of large multinational capital and the participation of relevant international organizations, bundle and package large key projects that have market potential and restrict the development of clusters to the international promotion, and attract the participation of multinational enterprises and multinational capital.
2, the implementation of project-driven strategy, play a leading role in leading enterprises.
Strengthen the research on the industrial chain and value chain, conduct in-depth analysis of the constraints of each link, and plan a batch of food industry projects that are based on regional superior resources, have good comprehensive benefits, and have a strong driving force for the regional economy, or industries that are closely matched with leading enterprises Projects to fill the gaps in the industrial chain. Vigorously support the development of leading enterprises in existing industries, encourage leading enterprises to strive for brands, and give preferential treatment in financing, power supply, land use, taxes and fees, so as to promote the development of the whole industry.
3. Cultivate characteristic industrial parks and enhance the carrier function of the parks
Industrial park is an important carrier of industrial cluster. It is necessary to break the boundaries of ownership and geographical areas, formulate fiscal and land policies conducive to the agglomeration of characteristic industries, appropriately lower land price standards, and support the construction of industrial parks. It is necessary to strengthen the industrial positioning of the industrial park, highlight the regional green advantages, and guide a group of green food, green industry projects and enterprises that can promote industrial upgrading and play a leading role to settle in the industrial park through self-cultivation, external introduction and internal connection, so that similar industries Of enterprises are relatively concentrated in the industrial park, forming a large-scale production base, forming a spatial agglomeration, and giving play to the effect of spatial agglomeration. We should pay attention to the leading role of "leading" enterprises, timely discover and cultivate "leading" enterprises, promote the development of relevant enterprises and industrial agglomeration, attract supporting enterprises to join, gather and extend the industrial chain, and improve the popularity of the industry.
4, guide and promote the circulation system, intermediary organizations and infrastructure construction.
Around the gathering area of green food enterprises, establish regional logistics parks and logistics distribution centers, and develop third-party logistics. Create a high-speed, convenient and smooth port and logistics distribution system. Guide food companies to form industry associations, actively support industry associations to carry out various industry seminars, trade fairs, expositions, training, information release and investment promotion activities, continue to build a rapid transportation network connecting industrial parks, industrial zones, and central cities, and strive to improve Water supply, power supply, communication and other networks.
5. Strengthen leadership and promote green brand building
We should actively create a regional green brand with green food as the core, hold various green industry seminars and forums regularly, co-organize some TV programs and newspaper columns in the name of local green food industry clusters, display the overall image of regional green food through newspapers, television and other media, often organize enterprises to visit well-known enterprises at home and abroad, and guide domestic and foreign manufacturers to visit and attract investment.
[Exhibition Information Recommendation Details]]
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The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.