Market Trend and Innovation Direction of Health Food Candy
Candy in the national standard is defined as sugar or syrup or sweetener as the main raw material, through the relevant process made of sweet food. Candy is divided into hard candy, candy candy, crisp candy, caramel candy (toffee fruit), inflatable candy, gel candy, gum base candy, tabletting candy, liquid candy, sugar-free candy, chocolate and other types.
Since 2004, CFDA has approved more than 30 health care candies, with the main functions of clearing the throat and supplementing nutrients. Nutrient raw materials are mainly vitamin C, calcium, and zinc. Herbal raw materials mainly include honeysuckle, Luo Han Guo, Ophiopogon japonicus, Platycodon grandiflorum, Botae sea, loquat, Sydney, etc.
Euromonitor survey data show that the size of the domestic candy market in 2014 was 58.49 billion yuan. Before 2014, China's candy market sales showed a growth trend. After 2014, the candy market continued to decline as economic growth slowed and consumers became increasingly concerned about excessive sugar intake. However, consumer attention to health has also contributed to the steady growth of certain confectionery sub-categories, such as functional candies such as throat lozenges and vitamin C sugars. The Mintel report shows that in the six months before August 2016, 74% of consumers had chewed gum, 59% had mints, and only 45% had functional candy. The global fortified/functional confectionery market was $12.9 billion million in retail sales in 2015. Among them, chewing gum accounted for 53%, sugar-free products accounted for 94%, and fortified/functional candy accounted for 45%. In terms of growth, the global market showed a moderate growth of 3%, while in China it showed a double-digit net growth rate of 10%. In particular, sugar-free medicinal candy became the most dynamic variety in the Chinese market in 2015, and its sales increased by 12%.
According to the observation report released by the Peacock newspaper, the five categories of candy have broad prospects in the Chinese market:
Chocolate: After a long period of market cultivation by multinational companies, China's chocolate market has entered the growth period of the market from the introduction period of the market, and the market capacity is growing day by day.
Gumbase candy: with the concept of health, convenience, fashion and other concepts as the main selling point of the product, the added value of the gum-based candy products is very high, is a very developed product category.
Children's candy: China's candy market has great development potential. The continuous development of new candy products and market segmentation will help stimulate the consumption of the candy market, while the children's market is the focus of the candy market, and the perfect combination of health and childlike interest will be the mainstream of the development of children's candy.
Functional candy: The appearance of functional candy is the extension of traditional candy brands to high-end product categories, and is the high-level and multi-level demand of consumers for candy products. The market share of functional candy has gradually approached the market share of traditional candy.
Sugar-free candy: Foreign investors are optimistic about the Chinese market and are actively developing sugar-free candy, especially in chewing gum and pressed sugar. In Europe and the United States, the sugar-free chewing gum market has surpassed traditional chewing gum, and has great potential in the Chinese market. Chewing gum, sugar-free candy is undoubtedly one of the most in line with health requirements.
In addition, we have observed that in recent years, health food manufacturers have favored the form of health soft candy, and many health food manufacturers are committed to developing new health soft candy products.
At present, there are few products in the health candy market, mainly in the form of throat sugar and supplementary nutrients, mainly in the form of tableted candy. Innovation based on the different needs of specific groups and scenes may be a good strategy, and health candy has a large space for innovation. Below from the function, raw materials, process form three aspects of analysis of the direction of innovation.
Functional innovation. Candy consumers are mostly teenagers, children and young people, and the consumption scenes are mostly relaxation and energy supplement between work and sports, as well as festival parties. It is suitable for children to promote digestive function and nutrient supplement, suitable for women to improve nutritional anemia, increase bone density, remove acne, remove chloasma, improve skin moisture function, suitable for office workers to improve memory, relieve physical fatigue, relieve visual fatigue function, suitable for sports enthusiasts to relieve physical fatigue, improve hypoxia tolerance function, suitable for drinkers to have auxiliary protection function against chemical liver injury, A wide range of functional areas such as regulating intestinal flora, enhancing immunity, and antioxidation are worthy of attention.
As a functional component, collagen can also be used as a soft candy matrix. Lutein, zeaxanthin, anthocyanins and other health-related components, DHA, phosphatidylserine, N-acetylneuraminic acid, cis -15-tetracenoic acid and other brain health components, γ-aminobutyric acid and other mood relaxing components, oligosaccharides, dietary fiber, probiotics, enzymes and other digestive tract health components, curcumin, oligopeptides and other ingredients that have both anti-alcoholism and fatigue relief functions are worthy of attention. Probiotic ingredients have significant potential in the prevention and treatment of gingival inflammation (periodontitis) and dental caries. In addition, considering the increased consumer awareness of sugar reduction, natural sweeteners steviol glycosides, oligosaccharides and sugar alcohols instead of sugar new food ingredients are also worthy of attention.
Presentation is currently the most commonly used process for health candy, followed by hard candy. Sugar-free chewing gum and soft candy are promising innovative forms in health candy. When targeting young consumers, chewing gum can be combined with sports fashion and other topics. When targeting children and female consumer groups, fudge can create cartoon cute images.
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Health products, nutrition products, special medical formula food, Guangzhou health products exhibition, Guangzhou food exhibition, probiotic products, organic food, children's nutrition, maternal and child health food
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.