The development of organic food in the United States (don't say don't know, say startled)
As we all know, it took 20,000 years for human beings to progress to what they are today, and their evolution is basically carried out under the action of natural forces, that is to say, today's human beings evolved slowly in the natural environment before industrial civilization. It is certain that human beings are more adapted to the environment at that time. In the past 100 years, under the promotion of industrial civilization, human beings have greatly accelerated the pace of evolution, especially in recent decades, while rapidly changing the natural environment, human beings are also rapidly changing themselves. Not to mention the emergence of many incurable diseases in the world, the vast majority of people suffer from allergies, and even the height of Asians has suddenly increased a lot. On the one hand, it is the result of the improvement of nutrition level, on the other hand, we have to admit the role of drugs, hormones and chemical elements. Human beings have the ability to change or shape themselves according to their own wishes and aesthetic views. This is both gratifying and the most frightening.
In another hundred years, it is really hard to say what people in the highlands of civilization will become. This kind of worry about human mutation is definitely not without reason. From the perspective of human evolutionary characteristics, in the past, human beings have been changing themselves to adapt to the natural environment, but today's human beings are changing nature to adapt to human civilization, or changing themselves to adapt to spiritual needs, or transforming themselves according to the preferences of others. body. In the face of the changing environment and the rapidly changing human beings, we do not know the limit of this kind of man's victory, nor do we know whether there is a limit to the ability of human beings to change themselves, whether the changed human beings can still adapt to the world environment transformed by human beings at that time, and whether Darwin's survival of the fittest theory will be used to punish Darwin's descendants. At that time, whether nature will give human beings the opportunity to correct their mistakes, and whether human beings have the ability to restore the original appearance of nature and human beings. These questions are too heavy, let's leave them to politicians to think about.
One might say that if Whole Foods is so easy to make money in the United States, would it be any more difficult to replicate its model? In fact, in the past decade or so, Whole Foods expansion has been a huge success in the United States, while in other countries around the world, including developed countries and China, no one has been successful in terms of overseas expansion with Whole Foods as the main investor or localized replication by local supermarket bigwigs. There are two qualifiers here. One is that from the past, there may be in the future, and the other is that from the perspective of expansion, no one has become a climate in scale. This paper mainly combines perceptual cognition, explores the reasons from a rational point of view, and discusses topics related to China.
(American organic logo)
1. carbon emission concept
This title seems to be irrelevant to the topic of organic food we are discussing, as if it is squeezing two completely unrelated concepts together, but what I want to explain is that both of them are stating a theme, focusing on the future destiny of mankind, but from different perspectives, one is focusing on the question of where mankind will live in the future? The other is worrying about what mankind will become?
It can be said that the concept of organic food is far from as simple as we understand it. It is not only taking care of today's human health problems. Bijing food is one of the most intimate ways of human contact with the outside world. It is a transaction that has to be done, and it has to deal with it three times a day. In today's era of industrial civilization, the threats faced by humans have expanded from visible animals, invisible microorganisms, and viruses to elements and the most basic units of humans. Their impact on the human species may be far-reaching. It may take another 100 years for humans to see more clearly.
For the convenience of future discussions, let's take a look at the concept of carbon emissions, which is now being fired up. Carbon emissions refer to the emission of the greenhouse gas carbon dioxide, which is an old question that has been discussed for decades. More than a decade ago, governments around the world reached a consensus to sign an agreement in Kyoto, Japan, to jointly control carbon dioxide emissions. Since the melting rate of glaciers in the past two years has far exceeded the predictions of scientists at that time, controlling carbon emissions has become an unshirkable subject for world-class politicians, and it has naturally become the theme of the G20 summit in recent years. And because this is a major event involving the fate of mankind and all countries, the efforts of the 20 countries alone are not enough, so the United Nations also invited the heads of state to come to New York to discuss how to pay for the industrial civilization in the 60 years after the war.
Carbon emissions are not a problem of pollution control. It can be said that there is no direct threat and impact on human individuals or today's life. On the contrary, judging from the development history of industrial civilization in the past 200 years, all the people who are closely related to carbon emissions have benefited a lot from it. It is an important milestone in the civilization process of almost all major countries. For a long time, countries have focused on discovering and controlling more solid and liquid carbide deposits that can produce carbon dioxide. But as far as the fate of mankind and the future living environment of mankind are concerned, some facts have proved that the impact of carbon emissions is too great, and this impact is extremely negative.
The first wave of carbon emissions is like this: human industrial civilization is inseparable from electricity, cement, steel, and automobiles, and their production and use processes are turning solid or liquid carbides into gaseous carbides., And this process creates carbon dioxide gas that is far beyond the earth's ability to digest itself. The excess carbon dioxide gas first hit the ozone layer of the atmosphere, the Antarctic ozone layer hole is expanding, the global climate began to warm. Here, human beings first disrupted the carbon cycle process that the earth has followed for billions of years, destroying the transformation and balance of solid carbon and gaseous carbon. In other words, the efficiency of nature's way of solidifying carbon through animal and plant mineralization is far from keeping pace with the pace of human gasification of carbon through industrial methods.
For every kilowatt-hour of electricity generated by human beings, firepower equipment will produce one kilogram of carbon dioxide. The world generates 20 trillion kilowatt-hours of electricity every year, and solid gas will be converted into 18 billion tons of carbon dioxide a year. China's contribution is more than 3 billion tons. For every ton of cement produced in the factory, about one ton of carbon dioxide is gasified, which already includes the thermal decomposition of solid limestone to produce half the weight of carbon dioxide. The world's annual production of cement is nearly 3 billion tons, which means another 3 billion tons of carbon dioxide. China accounts for half of the world's cement production, which means that China has to gasify 1.5 billion tons of carbon dioxide during cement production. In short, the world produces 30 billion tons of carbon dioxide every year, 1/4 of which is contributed by China, and two-thirds of the world's annual increase comes from China. Terrible, China in the pollution of their own home environment, but also increase the risk of all mankind. Although climate warming has little impact on contemporary people or individuals, China's per capita carbon emissions are not high, but for the sake of the future of mankind or future generations, it is better for everyone to save a little, turn off the lights, and the house is enough.
The second wave of carbon emissions may be even more terrifying: global warming will cause glaciers to melt, the temperature at the poles will rise, the combustible ice that is frozen underground and seabed in the northern hemisphere will decompose, and the greenhouse effect of the decomposed methane gas will produce carbon dioxide. More than 20 times, the global temperature will be further pushed up, leading to further gasification of combustible ice in the depths, and the climate warming caused by carbon dioxide will enter a violent vicious cycle, as for what kind of disaster mankind will face no one can say now.
But one thing can be said clearly, that is, retribution, nature will directly retaliate against the achievements of human industrial civilization, the first to bear the brunt of those countries that claim to be highly industrial civilization. Over the past 500 years, developed industrial countries have experienced the era of sea power in military significance and are also experiencing the era of sea power in economic significance. Most of the economic achievements in the past 100 years have been concentrated in the coastal economic belt. The rise of sea level will directly endanger the wealth created and accumulated by civilized society over the past 100 years, especially the wealth of the rich and rich countries. Do you think big countries can not worry?
2. organic food concept
Now let's return to the topic of organic food. Organic food and carbon emissions have some characteristics very similar. First, organic food and carbon emissions are concepts that have little to do with individual people and today's people. To talk about food safety, pollution-free is a very practical goal. Organic seems to be too far-sighted. Second, there is a big difference between the poor and the rich or between the poor and the rich.
For the poor and developing countries, the top priority is to fill their stomachs. Everything is out of the question until the survival problem is solved. It is important to save lives. Of course, newly rich people like China inevitably carry the mindset of the poor. The rich, the rich and the responsible politicians see things quite differently from us.
From the perspective of politicians, carbon emissions are related to the question of where human beings will live in the future. Whether the planet we live on is still suitable for human habitation is indeed a question that politicians need to consider. Organic food involves the problem of human evolution and evolution or mutation, that is to say, under the influence of various uncertain elements, genes and hormones, human beings will evolve or mutate in what direction. This is a big problem involving the existence or significance of national, race and family. When this matter is related to the victory and decline of the race, it stirs the sensitive nerves of those European whites and their descendants who have always advertised the superiority of the race, whether they are Aryans, Swedes, Jews, or the descendants of Constantine the Great. Race is the source of confidence that they dare to call the commander of the world. As for countermeasures, putting the disease into the mouth is the simplest and easiest solution that people can intuitively think. Especially for those white people who like to eat raw meat and vegetables, what they want to eat is absolutely careless and must be strictly controlled. I suspect that these reasons may be why the USDA has kicked GM foods out of the organic category.
(Canadian organic logo)
It seems a bit exaggerated that we force a simple problem of eating to the height of the survival of human race or species, but regardless of the attitude of individual human beings, organic food is becoming a factor affecting human destiny just like carbon emissions. As for when organic food can rise to the level of human attention to carbon emissions today, it also depends on when the harm appears and whether there are cases of mutation.
Internationalization Barriers to 3. Copying the Whole Foods Model
The above is a rambling discussion of concepts, and the following is a discussion of a landing issue, namely, the practical problems that the Whole Foods Supermarket model, which focuses on organic food as its main selling point, will face when replicating across countries.
In general, developed countries have a high degree of awareness of organic food, which is mainly manifested in two aspects: national attention and consumer recognition. Of course, the state has issued a series of standardized laws and regulations to restrict the behavior of producers and operators, unify the interpretation of the concept of organic food by producers, operators and consumers, and ensure that the goods bought by consumers are the same as the organic food they recognize.
Of course, consumers vote for organic food with money, and they are willing to pay a higher price for organic food. So that the production of organic food has become a profitable job, this phenomenon on the one hand to stimulate the development of domestic organic food production industry, but also caused the desire of foreign manufacturers to participate. As agents elected by citizens, those in power naturally set up legal obstacles for foreign manufacturers under the framework of WTO rules to protect the interests of domestic enterprises and citizens' employment rights.
The implementation of the certification system for organic food is the main means for countries to set up obstacles. There are two specific methods. One is to establish a certification access system, and the other is to give the country's organic food a different definition from other countries, and the content is constantly advancing with the times. Although certification is an internationally accepted system, it is still very lethal for food products with short shelf life. In food stores, freshness is often an important indicator of the price of organic food. For small-scale organic food manufacturers as a whole, the cost and time risk of certification are issues that have to be considered. More companies choose to retreat before going abroad. In this way, the government is responsible for domestic companies. The obligation of the master is fulfilled.
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The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.