China's dairy industry to speed up the transformation and upgrading into a new era of comprehensive revitalization

Our reporter Wang Zenong
The dairy industry benefits the health of hundreds of millions of people and is a major industry related to the national economy and people's livelihood. General Secretary Xi Jinping and Premier Li Keqiang have repeatedly given important instructions on the revitalization and development of the dairy industry. In 2018, the Central Committee's No. 1 document clearly stated that the implementation of the strategy of promoting agriculture through quality, highlighting the expansion and strengthening of the national dairy industry; in June this year, the General Office of the State Council issued the Opinions on Accelerating the Promotion of the Dairy Industry and Ensuring the Quality and Safety of Dairy Products. It is pointed out that the dairy industry is an indispensable industry for a healthy China and a strong nation.
The reporter learned from relevant parties that in recent years, my country's dairy industry has achieved earth-shaking changes, basically realized the structural adjustment, transformation and upgrading of the dairy industry, and opened the prelude to a new era of comprehensive revitalization, which is specifically manifested in the further strengthening of the construction of milk source bases. The competitiveness of dairy farming has gradually improved; the whole-process control of production has been further strengthened, and the quality and safety of fresh milk has been continuously improved; dairy consumption guidance increased, domestic high-quality brands are deeply rooted in the hearts of the people.
Milk source is the key to determine the quality of dairy products. Without a good milk source, the production of high-quality dairy products will be water without a source and a tree without roots. The rise of China's dairy industry started here--
In order to ensure the steady improvement of the quality of fresh milk and promote the transformation and upgrading of the dairy industry, the Ministry of Agriculture and Rural Affairs has vigorously promoted the construction of high-quality milk source bases in recent years, with the goal of "planting good grass, raising good cattle, and producing good milk", through various channels Improve the quality of milk sources: one is the combination of planting and breeding. Give full play to the policy incentive and guiding role of "grain to feed", vigorously promote the planting, processing and feeding technology of high-quality forage, and realize the localization and localization of forage to the greatest extent. The second is the improvement and promotion of dairy cattle breeds. After years of self-cultivation, the genetic quality of dairy cows has been rapidly improved by carrying out the work of population improvement, seed selection and genome selection. The third is the technology of precision feeding of dairy cows to improve quality and efficiency. It mainly includes feed database and quick inspection technology, feed (milk) formulation technology, TMR quality control and comprehensive evaluation technology, health monitoring and accurate diagnosis technology, so as to improve the utilization rate of non-grain feed and reduce the cost of kilogram milk feed. Four is the scale of pasture health care system construction. Promote the health care concept of "prevention first, prevention is more important than treatment", and adhere to the purification of "two diseases" (tuberculosis, brucella disease).
Data show that since 2012, a total of 3 million mu of high-quality and high-yield alfalfa bases have been supported, which can currently meet the feeding needs of 2 million medium-and high-yield dairy cows (accounting for about 60% of the total). We will further promote the "grain to feed", invest funds to subsidize the planting area to more than 13 million mu, and the utilization rate of silage corn for dairy cows is more than 90%. Promote the green development of breeding quality and efficiency, and transform nearly 7000 dairy cattle standardized scale farms.
Li Shengli, chief scientist of the national dairy industry technology system and professor of China Agricultural University, said that by cultivating and strengthening professional cooperative organizations of dairy farmers, supporting the integration of dairy farming stocks, encouraging dairy enterprises to increase the proportion of their own milk sources, and stabilizing the relationship between the production and marketing of fresh milk, China's dairy industry has basically formed a production system with large-scale pastures and medium-and high-yield cattle herds as the main body. In 2017, the proportion of large-scale dairy farming (more than 100 in stock) reached 58.3 percent, the mechanized milking rate of large-scale pastures reached 100 percent, the utilization rate of TMR technology reached 90 percent, and the nutrition and quality indicators of fresh milk in large-scale pastures reached the level of developed countries in the dairy industry. The average annual yield of dairy cows increased from 4.8 tons in 2008 to 7 tons in 2017.
Feihe Dairy is a relatively fast-growing enterprise. Relying on the advantages of the world's golden milk source belt at 47 degrees north latitude, the company has built the first complete industrial chain of China's infant milk powder industry in more than 10 years, realizing the whole process from forage planting, large-scale dairy cow feeding to production and processing, logistics storage, channel control and even after-sales service. Fresh milk squeezed from the pasture can be transported to the factory for processing into milk powder within 2 hours.
With the "four strictest" requirements to ensure the quality and safety of the dairy industry, the quality and safety of my country's dairy industry has achieved radical changes and reached the best level in history--
In accordance with the "four most stringent" requirements for food safety of "the most stringent standards, the most stringent supervision, the most severe punishment, and the most serious accountability", the Ministry of Agriculture and Rural Affairs has incorporated all milk stations into the information supervision system and implemented Full coverage of fresh milk quality and safety monitoring has established a seamless quality and safety traceability system. It can be said that the current is the most stringent period of dairy quality and safety supervision, and it is also the best level in the history of dairy quality and safety.
Data show that in 2017, the qualified rate of fresh milk sampling in China reached 99.8, and the qualified rate of melamine and other key monitoring prohibited additives has been maintained at 100 for nine consecutive years. The qualified rate of infant formula milk powder was 99.5, and the qualified rate of dairy products was 99.2. In terms of specific indicators, the average value of milk fat is 3.80g/100g, the average value of milk protein is 3.23g/100g, the average number of colonies is 313000 CFU/ml, and the average number of somatic cells is 309000/ml. These main indicators have reached the best level in history. Even compared with the international advanced level, the overall safety of dairy products in China has reached a very high level.
It is understood that the Ministry of Agriculture and Rural Affairs has implemented the national fresh milk quality and safety monitoring plan since 2009, and has sampled 200000 batches of fresh milk samples. In 2017, more than 40 quality inspection agencies across the country were organized to sample 23000 batches of fresh milk samples by means of special monitoring, flight sampling, off-site sampling and risk investigation. In terms of regulatory monitoring information systems, 100 per cent coverage of fresh milk acquisition stations and transport vehicles has been achieved.
In the supervision of infant formula milk powder, many departments cooperate closely and seamlessly, realizing the whole process of control. The first is to ensure the safety of infant formula milk powder milk source from six aspects: milk source base construction, forage supply, milk station and transport vehicle supervision, milk source quality and safety sampling, training and promotion of key technologies, and policy support; second, strict enterprise production Environment, equipment operation status and equipment operation process management, establish a traceability system; third, full coverage sampling of all domestic infant formula milk powder manufacturers, full coverage of the inspection items specified in the national food safety standards for infant formula milk powder.
In terms of dairy product quality and safety supervision, many departments have jointly taken measures in dairy quality and safety supervision and spot checks, reconstituted milk supervision and inspection, dairy production development, dairy consumption guidance, etc., to supervise enterprises to recall unqualified products from shelves in accordance with the law, and urge enterprises Find out the reasons for the unqualified and carry out rectification, and severely punish violations of laws and regulations.
Perhaps, a visit to the field can vividly understand what a modern dairy industry is.
Walking into Junlebao's spacious and bright milking hall, visitors can clearly see the milking process through the floor-to-ceiling windows. When milking time comes, the cows will automatically walk to the milking hall. After strict and careful cleaning and disinfection inspection procedures, the cows will connect the milking cups to the automatic milking turntable. After milking, the big turntable will turn to the exit position, and the cows will automatically exit and return to the cowshed. This large turntable can milk 120 cows every 8 minutes. Each cow can produce 60kg of milk a day. The milk is directly fed into the milk tanker through the pipeline and sent to the factory for processing.
"Make products to do the best, do business to do long-term business. This year, Junlebao will strive to double the production and sales of infant milk powder again, so that more children drink nutritious, healthy and safe milk powder." Wei Lihua, president of Junlebao Dairy Group, said.
The influence of Chinese dairy brands is gradually gaining popularity. The top 20 Chinese dairy companies are the pacesetters and models of Chinese dairy companies, and have become a brand benchmark in the dairy industry--
The top 20 dairy enterprises (D20) alliance established in 2015 has held three summits in a row, jointly carried out well-off milk action and cheese campus promotion action, filmed and broadcast milk public service advertisements, and built demonstration factories and leisure sightseeing pastures open to the society. Through a series of "combined punches", it has gradually won the trust of consumers and greatly enhanced the influence of domestic brands. Yili and Mengniu both leapt to the top 10 in the global dairy industry. Junlebao infant milk powder successfully landed in the Hong Kong and Macao markets. Feihe infant milk powder won the gold medal in the World Food Quality Appraisal Conference. National dairy brands are coming to the fore.
According to statistics, the sales volume of dairy products of D20 enterprises reached 200 billion yuan in 2017, accounting for 55% of the total sales volume of dairy products in the country. There are 1.5 million Holstein cows in the self-built pasture, accounting for about 22% of the national Holstein cows. The purchase volume of fresh milk is 15.45 million tons, accounting for 60% of the total purchase volume of fresh milk in the country. China Dairy D20 has become a brand benchmark in the dairy industry.
In 2017, the Ministry of Agriculture and Rural Affairs sampled 11134 batches of fresh milk samples from D20 enterprises, accounting for 48.1 of the national total. The test results show that the quality of milk source of D20 enterprises is good, which is better than the national average level. One of the reasons is the continuous improvement and upgrading of standards. In accordance with national and international standards, enterprise standards and norms have been gradually improved, improved and upgraded in the whole industrial chain, such as planting, breeding, processing, storage and transportation, and testing. For example, Yili has raised 50% on the basis of the national standard line to formulate an enterprise standard line, and raised 20% on the basis of the enterprise standard line to formulate an internal standard line. The second is to continuously improve and upgrade the quality control system. There are strict control standards for raw milk and dairy products, and batch-by-batch self-inspection is implemented. The test indicators are more than the national monitoring indicators, and the test results are stricter than the national standards. The third is to continuously improve and upgrade the monitoring facilities and teams, and cultivate a group of quality and safety monitoring teams that understand technology, can operate, and are good at management. They can control the monitoring platform and standardize quality management.
On July 26, the influential 2018 "Global Dairy Top 20 Companies Ranking" in the industry was officially announced by Rabobank. According to the list, Yili, the leader of the domestic dairy industry, exceeded 9.9 billion in 2017. The US dollar's revenue once again ranked first in Asia, firmly ranking first in the global dairy industry.
Judging from the annual growth rate of the turnover of the world's 20 largest dairy companies, the growth rate of Yili shares is much higher than the global average. Industry experts say that "Yili acceleration" is leading the arrival of a new era in the development of China's dairy industry and has become a powerful engine for the revitalization of China's dairy industry. "Yili acceleration" is not only reflected in revenue, but also the hard power support of product innovation and international layout, as well as the improvement of soft power in the field of brand building and social responsibility.
A thousand sails pass by the side of the sunken boat, and a million trees in front of the sick tree. Today's Chinese dairy industry is not the same as 10 years ago, and the development space is still broad. In 2017, China's per capita consumption of dairy products equivalent to fresh milk was only 36.9kg, which is 1/2 of the average level in Asia, 1/3 of the average level in the world, 1/10 of the average level in developed countries, and about 40kg lower than the average level in developing countries. This is extremely disproportionate to my country's per capita national income of more than US $8000, and it is difficult to satisfy people's yearning for a better life. In the future, with the growth of population, the promotion of urbanization level, the increase of residents' income and the improvement of consumption concept, dairy consumption will continue to grow steadily and rigidly.
A well-off society cannot live without milk, and more than a billion Chinese people cannot live without their own strong national dairy industry. Now, there are world-class processing enterprises, the world's largest potential consumer market, and the strong support of the state. People have reason to believe that the concept of "good milk, made in China" will be deeply rooted in the hearts of the people, and the comprehensive revitalization of China's dairy industry will be realized as soon as possible.
Source: Farmers Daily
[Exhibition Information Recommendation Details]]
Show keywords:
Health products, nutrition products, special medical formula food, Guangzhou health products exhibition, Guangzhou food exhibition, probiotic products, organic food, children's nutrition, maternal and child health food
Exhibition introduction:
The "China Health and Nutrition Expo" (NHNE), sponsored by Sinopharm Reed Exhibition, is the largest professional exhibition of health nutrition and health products in China. Through two exhibitions a year (spring Shanghai, autumn tour), it has gathered tens of thousands of state-approved honest suppliers of blue hat health food and many new products and international health products, providing excellent brand promotion and product channel expansion services for domestic and foreign enterprises.
The 8th China Health and Nutrition Expo will be held on December 4-6, 2018 at the China Import and Export Fair Exhibition Hall (Guangzhou). The exhibition area is expected to exceed 40,000 square meters, bringing together 1000 product suppliers and professional service providers in the field of health and nutrition, as well as 100000 honest distributors, agents and terminal purchasers. It has become the best platform for merchants to find new products, exchange and learn, and master market information.
On December 4-6, 2018, multi brands gathered, Guangzhou held the 18th China International Health Expo and 2018 China (Guangzhou) Health Festival, the 8th China Health and Nutrition Expo, 2018 China Health and Nutrition raw materials/packaging/equipment Exhibition, International Natural Food and Beverage Expo.